Berlin Seminar for start-ups in the field of creative industries

1. Welcome

• Introduction of seminar participants
• Introduction to the initiative “Vielfalt gründet”
• Key objectives of the seminar

2. Seminar topics

• Introduction to the subject of self-employment
• The business plan
• The formal requirements and steps to start up a business
• Berlin´s support to entrepreneurs
• Financing possibilities and guide to the authorities

3. Completion and feedback

With this specific format for bilingual seminars, Investmentbank Berlin and Senate Department of Economic Affairs, Energy and Companies offer all those of non-German origin wishing to start a business the chance to come together with other interested parties to get good advice and information on questions concerning business start-ups. Seminar focus is primarily for those who are new to starting a business. The topics range from your preparedness to go into business, legal requirements, and other basic functions in operating a business.

Germany is the land of free enterprise, that means that everyone may engage in a commercial activity.

To start a business (Gewerbe) means “to create a long-term self-employment with the goal of generating income”.

We have three different types of business registration:

1. Freelancer – no registration at trade office necessary

2. License-free business – simple registration at trade office (§14 GewO)

3. Mandatory business registration – a special business license is required concerning the topic of the business, application at trade office (Gewerbeamt/Ordnungsamt)

Bevor starting: Find out whether you require a special state licence for your start-up!

We will explain the different legal and formal requirements.

• Executive Summary of your business concept
• Business idea and general company description
• Personal requirements
• Corporate legal form, management, organization
• Market and competition
• Marketing and sales – Business location
• Financial Plan: Profitability forecast Investment plan and capital budget
  Liquidity plan (request for a credit)

There are no fixed requirements for the order or design!

But: all points should be covered in the content.

Differences arise depending on the business idea!

• What business will you be in? What will you do?
• Business Philosophy and Mission Statement explain your guiding principles
• Company goals and objectives: destinations and progress markers
• What is special about your range of products or services?
• What use does it offer your target group?
• Why should customers buy from you?

The choice of legal form has implications for:

• start-up costs
• tax treatment
• accounting obligations

Examples of different types of legal status:

• sole trader
• partnership under the Civil Code (German: GbR)
• limited liability company (German: GmbH)
• public limited company (German: AG)

Target groups

• Whom do you want to reach?
• What are the wishes of your prospective customers?

The more precisely you know your target group, the better!

Competitors

• Who offers similar products on the market?
• On what terms and at what prices?

Discover the needs of the customers

• Define your target market – find your niche market
• Observe your competitors
• Set a new quality standard – improve your skills
• Offer a new product/service range for the region
• Create a whole new demand
• Offer a brand new service“better – cheaper – different!” … is this really true? We will discuss it, and also the issues of:
• Pricing
• Sales
• Location

When applying for funding or a loan, the following are absolutely necessary:

• a profitability forecast
• a capital requirements plan and financial budget
• liquidity planning

Your business officially starts when you register it:

Business registration (Gewerbeanmeldung/Gewerbeamt)

Freelancers must notify the appropriate tax office, when they take up self-employment.

• The trade office of the responsible city and municipal administration in Berlin at the respective city district (Industry Office) where you found the business
• Inform your tax office (Steuerlicher Fragebogen.

Automatically informed of your business registration are:

–the trade association

–Chamber of Industry & Commerce/Chamber of Crafts