Certificate in Publishing and Selling Your E-Books Online Course

Courses For Success

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Wichtige informationen

  • Kurs
  • Online
  • Wann:
    Freie Auswahl

Make Enough Marketing To Promote Your E-Book and Be a Successful Publisher Whether you're a first-timer or have already put out an e-book or two, this course puts you inside the publishing industry, sharing the tricks of the trade used by traditional publishers to make sure their books are in the best position to be found by readers. You'll learn how to target your reading audience, select bookstores, get your book distributed around the world, and even have your book added to your local library's virtual shelves. By the end of this Certificate in Publishing and Selling Your E-Books Online Course, you can have your publishing dreams come true by selling an e-book. Make it happen today! Course Fast Facts: Only 6 weeks to complete this course
Approximately only 2 to 4 hours per week of study is required This course is delivered 100% on-line and is accessible 24/7 from any computer or smartphone Instructors lead each course and you will be able to interact with them and ask questions You can study from home or at work at your own pace in your own time You can download printer friendly course material or save for viewing off line You will be awarded a certificate at completion of this course How to study online course? Upon enrolment an automated welcome email will be sent to you (please check your junk email inbox if not received as this is an automated email), in order for you to access your online course, which is Available 24/7 on any computer or smart mobile device. New courses start every month to ensure that we have the correct ratio of students to tutors available, please ensure you select a starting date when you go through our shopping cart, at checkout. The course is easy to follow and understand. Recognition & Accreditation All students who complete the course receive a certificate of completion with a passing score (for the online assessment) and will be issued a certificate via email.

Wichtige informationen

Voraussetzungen: Entry requirements Students must have basic literacy and numeracy skills. Minimum education Open entry. Previous schooling and academic achievements are not required for entry into this course. Computer requirements Students will need access to a computer and the internet. Minimum specifications for the computer are: Windows: Microsoft Windows XP, or later Modern and up to date...


Wo und wann

Beginn Lage
Freie Auswahl

Was lernen Sie in diesem Kurs?

Sales Training


There are 12 units of study  Getting Started

E-book sales climb higher every day. In fact, e-book sales have put millions of dollars in the hands of previously unpublished authors, midlist authors who've had modest print sales, and established authors who've decided to strike out on their own. When you publish your own e-book, you can earn up to 10 times higher royalties! In this first lesson, we're going to do a whirlwind tour of the rise of e-books. We'll follow that with an overview of the major players in the industry and look at e-book readers. By the time you're finished this lesson, you'll be ready to start self-publishing your own e-book.

Getting Your Book Ready to Publish

In this lesson, you're going to start getting your e-book ready for publication, much like you would prepare a great manuscript for an editor at a publishing house. You want to make sure you have a great story that hangs together or a nonfiction book that's error-free. One of the best starts you can give your e-book when you send it off into the world is to make sure it's up to today's standards—with proper grammar, spelling, and style. In this lesson, you'll find out how to use tools to make this task simple and fast!

First Steps in Publishing

Today, we'll start the first steps in the publishing process. You'll learn how to create a reader profile describing your ideal reader and apply what you've learned to your marketing plan. I'll share two of my book profiles with you and show you how they helped me write the book descriptions, select the titles, and create the covers. I've filled this lesson with lots of tips that will help you find readers for your book when it's launched.

Copyright, ISBN, and CIP

For this lesson, we'll look at a few things you should do before publishing your book. First, we'll discuss copyright registration. This will ensure that you're compensated if someone uses part of your book once it's in the bookstores! To make your book available in bookstores, you'll also want to get an ISBN, which stands for International Standard Book Number. This identifies your book worldwide. I'll tell you how that works, and what your options are, as well. And finally, we'll examine CIP, or Cataloging in Publication, data. This is the information librarians add to their catalog so that they can circulate your book to their patrons. It's exciting to think about, isn't it? Pretty soon, you'll have a catalogued book!

Title Page and Front and Back Matter

This lesson takes you "under the covers" of your book to your title page and all the front and back matter you want to add. You'll need to consider the author name you want to use, or whether you want to use your own name at all. This is a big decision, so we'll look at a number of things you should consider. Once that's done and you've typed all the information into your book and formatted it, you'll learn how to add a table of contents and hyperlinks, so your reader can move around easily. This lesson will give you lots to think about and lots to do—and when you're done, you'll have included everything you'll find in any traditionally published book.

Adding Images and Converting to PDF Format

Today you'll learn how to add your cover to your book, along with any other essential images. Images aren't always perfect, so you'll learn some basic steps on how to adjust them. And you'll also learn how to check the file size of your book and ensure that it meets bookseller and distributor requirements. Once you've got everything just the way you want it, you'll learn how to convert your book file to a PDF, the most popular document file on the Web. And you'll even learn how to add basic encryption to protect your book!

Converting to EPUB Format

What are your options for converting your manuscript into an e-book that users can read on e-readers? Your choices range from hiring a service that does it all to doing it all yourself. In this lesson, we'll look at the pros and cons of paid services and free services, and I'll show you how to use Sigil—free open source editing software—to convert your book to EPUB format and add metadata that will help with sales at online retailers. Not sure what metadata is? We're going to go into detail on that too, and you'll learn how to use the same tools as traditional publishers in the brick-and-mortar world to give your e-book an inside advantage. By the end of this lesson, your e-book will be ready to read on many popular e-readers!

Using Calibre

In this lesson, you'll learn how to use an e-book management tool to do a number of different things, from organizing your own e-book library to converting your e-book to a multitude of formats. The name of the tool is Calibre. Calibre lets you add stars and comments to the books you've downloaded, as well as convert unprotected e-book files from one format to another, so you can read books you've purchased on your smartphone, tablet, or e-reader. By the end of this lesson, you'll know how to use Calibre to fine-tune your EPUB file and convert it to MOBI for the Kindle reader. You'll be amazed at how easy Calibre is to use—just follow the steps, and you'll have your e-book ready to upload to online bookstores in no time!

Amazon and Barnes & Noble

Publishing your own e-books is a business, and in Lesson 9 we'll look at the business end of things. There's always some paperwork required to start up a business, particularly on the Internet where you're dealing with online bookstores that could be anywhere in the world. Amazon is the world's biggest bookstore, and its headquarters are in the United States, so we'll look at their requirements first. They don't make the rules though—they only implement the ones set down by law. We'll also go through the business decisions you'll have to make, including adding DRM, pricing your book, and whether you want to make your title exclusive to one store. We'll wrap up the lesson by walking step-by-step through the questions you'll answer as you upload and publish your book!

List With Distributors

This lesson opens up many virtual bookshelves for your new book as you learn how to select and work with an e-book distributor or aggregator. Even if you're an international author, aggregators can get you into any bookstore you want! It's an exciting time to be self-publishing, as there are many different options and tailor-made solutions. Even if you're starting out with a publishing budget of $0, your book can reach millions of readers. And if you're concerned about your technical skills, don't! In today's lesson, you'll also learn how a distributor can take care of everything for you.

Direct Sales

When you decided to self-publish your book, you eliminated the publisher—who would have gotten the biggest share of income from your hard work. In this lesson, I'll show you how you can eliminate the bookstore too. That leaves all the money from sales in your hands! There are other advantages to selling your books directly, and we'll take a look at those, as well as some of the disadvantages. I'll outline the three main considerations for direct sales, and we'll do a quick overview of the many options you'll have for collecting money online and delivering books to your buyers.

More Publishing Options

This may be the last lesson of the course, but it's also one of the most exciting. We're going to look at additional ways to get your book in readers' hands. One of the first, of course, is libraries. How would you like to see your name and book come up when you search your library's online catalog? We'll also talk about getting into school libraries, and the Google Books Library Project that aims to digitize all the books in the world. Interested in your multimedia options? We'll cover this today as well, and we'll discuss your options for printing your book so traditional print readers can also have access to it. So be prepared to come away with new ways to have your books reach readers!

Zusätzliche Informationen

Through well-crafted lessons, expert online instruction and interaction with your tutor, participants in these courses gain valuable knowledge at their convenience. They have the flexibility to study at their own pace combined with enough structure and support to complete the course. And they can access the classroom 24/7 from anywhere with an Internet connection.

New sessions of each course run every month. They last six weeks, with two new lessons being released weekly (for a total of 12). The courses are entirely Web-based with comprehensive lessons, quizzes,...