Design Management

Methodology
Our methodological approach:

1. The Master is designed to be essentially practical, the theoretical subjects are mainly based in the Case Study methodology, while the practical knowledge cannot be taught other that learning by doing.
2. Combines the student exposition to academic and practical knowledge on the same subject in order to highlight the differences and help the students build their own criteria.
3. Repeats the same subject from different points of view in order to help students understand the need to develop their own criteria.
4. Projects are started before all of the theoretical knowledge has been taught, in order to increase the student’s interest to acquire them.
5. Re-cap sessions with the Master Co-ordinator in order to check student’s and
6. Program progress, understanding and debate on the Program discourse and orientation in order to enrich it and help the students build their own line of argument.

Student entry profile
The course recognises and welcomes students from a range of backgrounds in artistic, management and theoretical. This gives sufficient flexibility within the structure of the programme to attract students with different specialties and with various needs.
Designer of all disciplines, architects, professionals from business and management areas, marketing and communication, are welcome to join the program.
To enter the validation process, all candidates should submit the following documentation:
. Academic background: Undergraduate degree is required.
. Working experience: Evidence of 3 years working experience (minimum)
. Certificate of English proficiency: official IELTS or TOEFL certificate.
. Motivation letter.

Professional careers
Students who take this course will add value to their professional experience in both business companies and design studios, joining multidisciplinary teams, or as entrepreneurs launching their own projects. The course also will help them to develop careers in areas like innovation design, strategy design and business development, brand/product and social enterprise development.

Coordinator
The coordinator of the Master supports the choice of the teaching team and special lecturers, all of them professionals with extensive experience, and associated with prestigious institutions and organisations in their fields of expertise.

Gursel Ilipinar
Gürsel iLipinar has an Economics degree from University of Istanbul and MBA degree (Marketing and Information Systems) from Georgia State University, USA. Most of his 20-year professional career is in International Business field. e.g. Export-Import Bank (EximBank), State of Georgia Department of Trade, Industry and Tourism, United States Export Assistance Center, BellSouth and AT&T. After working in the International Business Development (RIM-Blackberry/Ericsson), Information Technology Project Management, Marketing and Product Management departments of BellSouth and AT&T Telecommunications (USA and Latin America) for over 9 years, moved into the world of Academia 5 years ago. Currently he is working on his PhD in Design Management at ESADE, coordinating IED’s Design Management Master Program and enjoying teaching Design Management course. His research interests focus on the areas of design-oriented organizations, design equity and brand equity.