Digital disruption, why should I care?DIHK Service GmbH
Beschreibung des Seminars
In der Rainmaking Loft in Berlin treffen etablierte Unternehmen auf disruptive Startups. In Kleingruppen zerpflücken sie gemeinsam Geschäftsmodelle, um zu sehen wie Disruption stattfindet und wie man ihr begegnet. Teilnehmer lernen theoretische Konzepte wie "Lean Management", "Rapid Prototyping" oder "Failure Culture" anhand von realen Beispielen.
Will we still have a TV set at home in/10/years? Will we still need to remember our wallet? Will the BMWs, Toyotas or Mercedes still dominate the car market? New digital technologies and business models affect the value proposition of existing goods and services. They disrupt entire market systems. According to a recent study by the Global Center for Digital Business Transformation, four of the top/10/incumbents in each industry will be displaced by digital disruption in the next five years. This seminar on Digital Disruption prepares participants for such imminent challenges.
We will have at least three “speed talks” by start up entrepreneurs that pitch their company and explain why they could disrupt a certain industry. This is the “wake up call” regarding the possibilities of the future.
The second half of the morning the participants will spend together with the start-ups in smaller teams by challenging the respective business models and products. The direct interaction with the start-up entrepreneurs is the key ingredient to a better understanding of how disruption is executed. The real life implementation of concepts like “lean start-up”, “rapid prototyping”, “early market feedback” etc. will come to life and be better understood.
The afternoon will start with a speaker on Failure Culture. The creation of a functioning failure culture is one of the key ingredients for successful disruption. After the speech we will do an exercise on voicing failure and initiating discussions around the reasons for failure.
The last segment of the seminar will again be conducted in small groups. The participants will discuss the learnings of the day with their peers and decide on specific changes they are going to implement in their everyday life – business and private – as a result of the seminar. These will be presented to the large group and then written down into “letters to oneself”, which will be posted about four weeks after the seminar to make sure the participants are reminded of these changes.
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