e Marketing and Social Media MA/PG Dip/PG Cert

Middlesex University
In London (Grossbritannien)

£ 10.250 - (12.212 )
inkl. MwSt.

Wichtige informationen

  • Postgraduate
  • London (Grossbritannien)
  • Dauer:
    1 Year
  • Wann:
    Oktober
Beschreibung

Interactive, immediate and innovative social media has become a leading communications tool for businesses of all sizes. The challenge now is to explore new and effective ways to harness the power of the internet and the e marketing opportunities it presents to engage with consumers in evermore exciting ways.

Wichtige informationen
Welche Ziele verfolgt der Kurs?

Ranked as one of the Top 100 Best Masters in the world (Eduniversal, 2012 2013), our cutting edge course equips you with the advanced theories and marketing skills you need to gain a competitive edge in business. We focus on developing your individual entrepreneurial abilities and business management skills, ensuring that you not only graduate with the theoretical and practical training needed to embark on a stimulating career, but also the real world skills that will allow you to advance into senior positions more quickly and capably.



Our Business School is ranked one of the top five in London and features leading practitioners and experienced academics from the marketing and digital sectors. Each year we also attract an impressive range of guest lecturers from world class organisations, such as YouTube, Twitter, Groupon, Microsoft Technology Centre, Google and more, giving our students the best start to their career by exposing them to the world's leading business minds and entrepreneurs.

Voraussetzungen: Interviews, entrance tests, portfolios and auditions Entry onto this course does not require an interview, portfolio or audition.

Veranstaltungsort(e)

Wo und wann

Beginn Lage
Oktober
London
The Burroughs, NW4 4BT, London, Grossbritannien
Plan ansehen

Was lernen Sie in diesem Kurs?

Entrepreneurship
Credit
IT
E-marketing
Marketing
Project
Social Media
Media
Mobile Marketing
Strategy
Marketing intelligence
e Marketing
digital advertising
Small Firms Marketing
tactical
operational decision making

Themenkreis

This course is available as a masters (MA), postgraduate diploma (PG Dip), or postgraduate certificate (PG Cert).

PG Cert e Marketing and Social Media two 30 credit core modules only
By the end of the PG Cert you will be able to develop and maintain an effective e marketing strategy using a variety of concepts and tools learnt throughout the course. You’ll have a better understanding of social media marketing and how businesses can use it to their advantage. You’ll also be able to evaluate the roles of offline and online marketing practices, and how to integrate technology into a broader marketing plan.

PG Dip e Marketing and Social Media two 30 credit core modules, two 15 credit core modules, and two 15 credit option modulesThis course goes further than the PG Cert to explore how you can use digital information to support strategic, tactical and operational decision making. Through detailed study of consumers’ online identities, you’ll learn how to recognise online community behaviours and the influence this can have on brands and their marketing strategies. You’ll also have the option to study digital advertising or mobile marketing, with the chance of doing either an internship or entrepreneurship in the digital sector.

MA e Marketing and Social Media Two 30 credit core modules, two 15 credit core modules, two 15 credit optional modules and a 60 credit Professional Practice Project (dissertation)
This MA goes one step further than a PG Dip to allow you to bring together the knowledge and skills developed throughout the course and apply them to a Professional Practice Project. This project will be related to an organisation’s needs, and acts as an alternative to a dissertation which is traditionally based on more conventional academic research.
Year 1
Marketing Intelligence (15 Credits) Compulsory
Social Media Strategy (30 Credits) Compulsory
e Marketing Strategy (30 Credits) Compulsory
Professional Practice Project (60 Credits) Compulsory

Zusätzliche Informationen

FEES INTERNATIONAL
£13,250 per year