Fußball Management

Online Football Management Degree
Our syllabus targets the football industry. It is taught by Johan Cruyff Institute via its Online Campus and it aims to provide the necessary tools to master all aspects of football management without time or location constraints.

As a student, you will play the leading role in your learning process, and be the true protagonist of your training. Our specialised tutors will lead you through your studies, while providing you with high quality education in a flexible online environment. At the beginning of their studies, students and their respective tutors develop a tailor-made Tutorial Action Plan (PAT) to suit their personal circumstances and availability.

Continuous Evaluation System
Through our continuous evaluation and task management system, participants and tutors can establish a suitable pace that will guarantee the student's constant evolution, and will allow them to accomplish pre-established goals.

Goals
Our Online Postgraduate Degree in Football Management is targeted at people who are passionate about football and wish to start a professional career in this sector. It is especially conceived for those whose professional sports career or dedication to sport has not allowed them to obtain further education, but who wish to stay linked to the world of sport once their professional sports career is over (i.e. football players, former football players, and coaches). It is also directed at all those football managers and professionals who wish to obtain further education, acquire new tools, and become more efficient.

Our postgraduate degree uses the latest technological resources and is a fundamental tool to help potential football managers make progress.

Syllabus
The syllabus of our Online Postgraduate Degree in Football Management is divided into an introduction consisting of six modules covering all key aspects of football management and administration. Each module has a specific number of required units (UD), each one of which has a continuous evaluation test (PAC) part of which is an interactive theory section using specialised digital resources (videos, guest speaker presentations, links to different websites) which is complemented by problem-solving and exercise resolution.

At the end of each UD, students will hand in the lesson's PAC before proceeding to the next one. The final project consists of a synthesis (business/strategic plan) that students and their respective tutors-coordinators have been working on throughout the academic year, using their own blog. The presentation is given at the end of the programme, either by teleconference or on-site.

Module 1: Strategic Management

• Introduction
• Values
• Mission
• Vision
• Goals
• Strategy
• Competitive Advantage
• Environmental Analysis
• Sector Analysis
• International Analysis
• Value Chain
• Conclusions

Module 2: Financial Management

• Introduction
• Financial state interpretation
• Financial Planning
• Financing
• Investment and project evaluation
• Risk Management
• Annex 1: ratios

Module 3: Management Skills

• Leadership
• Generating Competitive Advantage through
• People
• Corporate Culture
• Managing Change
• Organizational Behaviour
• Emotional Intelligence in Sport

Module 4: Marketing

• Consumers
• 4C
• Advertising
• Branding
• Sponsorship

Module 5: Football Club Management

• Tender Process
• Event Organization
• Risk Management
• Facility Management
• Volunteer Management
• Economic Balance of an Event
• Event Evaluation
• Outsourcing
• Facility Management

Module 6: Federative legislation and regulations

Strategic/Business plan: Final synthesis