Global Marketing

Marketing Akademie Hamburg
In Hamburg

zzgl. MwSt.
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Wichtige informationen

  • Seminar
  • Mittelstufe
  • Hamburg
  • 16 Lehrstunden
  • Dauer:
    2 Tage

After this seminar you are able to analyse, select and evaluate the appropriate frameworks for companies approaching international markets. You understand how organisations can achieve global competitiveness through the design and implementation for market responsive programmes. You have grasped an in-depth comprehension of the “Glocalisation” concept and are aware of the varying needs in different cultures and countries. Thus you are able to design and implement country-specific marketing plans on the basis of an overall global marketing plan.

Wichtige informationen

Wo und wann

Beginn Lage
auf Anfrage
Hans-Henny-Jahnn Weg 9, 22085, Hamburg, Deutschland
Plan ansehen

Was lernen Sie in diesem Kurs?



Deciding how to enter foreign markets
  • Classification of entry modes
  • Export, intermediate and hierarchical modes, Internet as an entry mode
  • Selecting and monitoring foreign agents and distributers
  • Foreign divestment
Designing the international marketing programme
  • Product/services decisions
  • Pricing decisions and terms of doing business
  • Distribution decisions (intl. retailing)
  • Communication decisions (promotion strategies)
Implementing and coordinating the international marketing programme
  • International (cross-cultural) sales negotiations, Global Account Management
  • Transfer of knowledge and ‘best practices’ from one market to another
  • International business ethics
  • Transnational bribery

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