Global Marketing: Local, National and International Marketing Strategic Plan and Implementation (Intensive Full-Time)

HRODC Postgraduate Training Institute
In Amsterdam, Netherlands (Niederlande), Cairo, Egypt (Ägypten), Central London (Grossbritannien) und an 6 weiteren Standorten

£ 48.000 - (57.000 )
zzgl. MwSt.

Wichtige informationen

Beschreibung


Suitable for: Marketing Executives, Product Designers, Relationship Managers, Customer Service Managers, Client Service Managers, Marketing Researchers, Sales Managers, Sales Executives, Corporate Directors, Divisional Directors, Marketing Lecturers, Marketing Consultants, Brand Managers, Life Cycle Specialists, All Others Interested in Ensuring That There is a High Rate of Return on Marketing Investment

Wichtige informationen

Voraussetzungen: Degree or Work Experience

Veranstaltungsort(e)

Wo und wann

Beginn Lage
Freie Auswahl
Amsterdam, Netherlands
Damrak 1-5, 1012, Noord Holland, Niederlande
Plan ansehen
Freie Auswahl
Cairo, Egypt
Champolion Street, 12421, Egypt, Ägypten
Plan ansehen
Freie Auswahl
Freie Auswahl
Freie Auswahl
Central London
Carburton Street, W1W 5EE, London, Grossbritannien
Plan ansehen
Freie Auswahl
Doha, Qatar
Al Wahda Street, 25500, Doha, Katar
Plan ansehen
Freie Auswahl
Freie Auswahl
Dubai, Uae
Al Muraqqabat Street, Diera, 82999, Dubai, Vereinigten Arabischen Emirate
Plan ansehen
Freie Auswahl
Freie Auswahl
Freie Auswahl
Kuala Lumpur, Malaysia
Jalan Ampang Hilir, 68, Malaysia, Malaysia
Plan ansehen
Alle ansehen (9)

Was lernen Sie in diesem Kurs?

Investment
IT
Marketing
Sales
Marketing Strategy
International Marketing
International
Global
Full Time
Sales Training

Themenkreis

Limited Contents:

Marketing: Creating and Capturing Customer Value

  • Defining and Deconstructing Marketing
  • Understanding the Marketplace and Customer Needs
  • Designing a Customer-Driven Marketing Strategy
  • Preparing an Integrated Marketing Plan and Program
  • Building Customer Relationships
  • Capturing Value from Customers
  • The Changing Marketing Landscape
Company and Marketing Strategy: Partnering to Build Customer Relationships
  • Companywide Strategic Planning: Defining Marketing’s Role
  • Designing the Business Portfolio
  • Planning Marketing: Partnering to Build Customer
  • Relationships
  • Marketing Strategy and the Marketing Mix
  • Managing the Marketing Effort
  • Measuring and Managing Return on Marketing Investment