IBM Marketing Operations Project Manager

IBM
In Zürich (Schweiz), Stuttgart und Wien (Österreich)

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Beschreibung

The intended audience for this intermediate course are marketing staff new to IBM Marketing Operations. Please note that there is a/09/arate course for those in a marketing contributor capacity. A third course for system administrators is also available. Das Zentrum IBM präsentiert das folgende Programm, mit dem Sie Ihre Kompetenzen stärken sowie Ihre gesteckte Ziele erreichen können. In dem Kurs zu dieser Schulung gibt es verschiedene Module zur Auswahl und Sie können mehr über die angebotenen Thematiken erfahren. Einfach anmelden und Zugang zu den folgenden Themen erhalten

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Veranstaltungsort(e)

Wo und wann

Beginn Lage
auf Anfrage
Stuttgart
Baden-Württemberg, Deutschland
23.November 2016
Wien
Wien, Österreich
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auf Anfrage
21.Dezember 2016
Zürich
Zürich, Schweiz
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Häufig gestellte Fragen

· Voraussetzungen

There are no prerequisites for this course.

Was lernen Sie in diesem Kurs?

Marketing
IBM

Themenkreis

This course provides an introduction the IBM Marketing Operations from the point of view of a Project Manager.

In this course the term project manager is used throughout but in your organization this role/05/be known by another name such as project leader, team leader, brand manager, and others. For the purposes of this course, we define a Project Manager as a person who leads projects, and/05/also contribute with completion of tasks. A project manager/05/be a leader for a line of business, a channel, or a region.

Training Paths that reference this course are:

  • IBM Omni-Channel Marketing Suite Application User Training
  • IBM Omni-Channel Marketing Suite Application User Training
  • IBM Marketing Operations Technical User/ Developer Training
  • IBM Omni-Channel Campaign Management Administrator Training Path

Zusätzliche Informationen

After completing this course, you should be able to connect what you do as a marketing project manager and your work objectives with functionality of IBM Marketing Operations. More specifically, you will achieve these learning objectives:

  • Gain an understanding of IBM Marketing Operations and its relationship to the other components of the Enterprise Marketing Management Suite.
  • Become familiar with all IBM Marketing Operations capabilities
  • Map the tasks you perform in your work to the capabilities of IBM Marketing Operations.
  • Create and manage information about marketing efforts, known in IBM Marketing Operations as business processes and business objects.
  • Build and manage marketing teams with the assistance of IBM Marketing Operations.
  • Communicate with team members on key tasks and automate the approval process.
  • Manage marketing projects with workflows, an IBM Marketing Operations capability that deals with tasks, durations and completion dates, schedules, and approvals.
  • Monitor projects by setting metrics and budgets and following their performance, and by running reports.<

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