ICI-1 Competitive Intelligence Basics
Seminar
In Paris (Frankreich), Sitges (Spanien), Mannheim und an 14 weiteren Standorten
Beschreibung
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Kursart
Praktisches Seminar
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Niveau
Fortgeschritten
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Ort
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Unterrichtsstunden
16h
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Dauer
2 Tage
Targeted at: Beginners in the field of competitive intelligence, market researchers, information managers, industry and business analysts.
Standorte und Zeitplan
Lage
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Meinungen
Themen
- Competitive Intelligence Basics
- Use of Analytical Tools
- Conduct Research
- Master Information Overload
Dozenten
Rainer Michaeli
Er ist Dozent an der FH Darmstadt und FH Anhalt mit Lehraufträgen für
1993 gründete Rainer Michaeli DIE DENKFABRIK GmbH, eine Unternehmensberatung, die sich auf Competitive-Intelligence-Dienstleistungen und Strategie-Consulting spezialisiert hat. Er ist Dozent an der FH Darmstadt und FH Anhalt mit Lehraufträgen für Competitive Intelligence. Rainer Michaeli ist Regionalgruppenleiter Rhein/Main der SCIP (Society of Competitive Intelligence Professionals; http://www.scip.org/), dem globalen Verband der Markt- und Wettbewerbsforscher.
Inhalte
Achieving competitive advantage through systematic competitor and market analysis In times of increasing competition and complex, fast-moving competitive environments, it is important to be one step ahead of the competition. Businesses have to anticipate the activities of their competitors when developing their strategic positioning.Competitive analyses are essential to the successful development of corporate strategy, conducting anticipatory strategy planning and gaining a measurable competitive advantage. Competitive Intelligence, which brings in a systematic analysis process, adds the decisive edge to strategy.
Highlights:
- The value of Competitive Intelligence (CI) for your business
- Analysis of one's own company: Where are we now and where do we intend to go?
- Handling the information overload and testing the quality of data
- Analytical methods to determine the competitive and market situation
- Successful implementation of a CI system in a business
Zusätzliche Informationen
Max. number of participants: 15
ICI-1 Competitive Intelligence Basics