ICI-27 Competitive Technical Intelligence

Technology scouting, assessment and analysis

The goal of Competitive Technical Intelligence (CTI) is to identify, competitive advantages in the fields of marketing, product design and research and development through technological leads.

For this, the development of new technologies is continuously and systematically monitored and their effects evaluated. This begins with technology scouting, where only emerging technological developments are identified and recorded. This continues with technology assessment, which determines the stage of maturity and the potential of new technologies. The cycle ends with the strategic analysis of the effects of new technologies on customers, the business and on competitors.

Workshop focal points:

• Technology Scouting
• Technology Assessment
• Strategic Analysis
• CTI Process