ICI-3 Competitive Intelligence Reporting
Seminar
In London (Grossbritannien), Bad Nauheim, Bangalore (Indien) und 1 weiterer Standort
Beschreibung
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Kursart
Praktisches Seminar
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Niveau
Fortgeschritten
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Ort
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Unterrichtsstunden
8h
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Dauer
1 Tag
Targeted at: Beginners in the field of competitive intelligence, market researchers, information managers, industry and business analysts.
Standorte und Zeitplan
Lage
Beginn
Beginn
Beginn
Beginn
Beginn
Meinungen
Themen
- Definition of Reports and Products
- Explanation of their Form and Structure
Dozenten
Christopher Murphy
Unternehmensberatung
Christopher Murphy ist Direktor der Unternehmensberatung Ravensbourne Research Limited. Er ist seit 17 Jahren in allen Facetten der Competitive Intelligence weltweit aktiv. Zu seinen Auftraggebern zählen staatliche Organisationen, Not-for-profit-Organisationen und Industrieunternehmen aus Westeuropa, dem mittleren Osten und China - von Start-ups bis zum multinationalen Konzern.
Inhalte
Competitive Intelligence reporting includes compilation of reports that contain raw and analyzed data for the Intelligence user. Consequently, the form, content and medium of the report has to be adjusted based on the needs of these users. In this workshop, the essential reports or products of a Competitive Intelligence department are defined, as well as their form and structure explained. The focus is on the content composition of the Intelligence reports.
Highlights:
- Demand analysis of the Intelligence recipient
- Development of Competitive Intelligence reporting
- Closer examination (examples)
- Case studies
Zusätzliche Informationen
Max. number of participants: 15
ICI-3 Competitive Intelligence Reporting