International Trade Promotion and Marketing (Brussels)

HRODC Postgraduate Training Institute
In Brussels, Belgium (Belgien)

£ 5.000 - (5.957 )
zzgl. MwSt.

Wichtige informationen

  • Kurs
  • Brussels, belgium (Belgien)
  • Dauer:
    5 Years
  • Wann:
    Freie Auswahl
Beschreibung

Limited Objectives: By the conclusion of the specified learning and development activities, delegates will be able to: Distinguish Between Different Approaches to Marketing and Their Underlying Philosophies. Demonstrate an Awareness of the Importance of the Marketing Mix to Product or Service Success. List the Different Stages in the Product Life Cycle. Demonstrate an Understanding of Why Some Manufacturers Are Only Interested In Particular Life Cycle Stage.
Suitable for: This course is designed for: Managers. Marketing Heads. Board of Directors. Supervisors. Operation Managers. Business Owners

Wichtige informationen

Voraussetzungen: Degree or Work Experience

Veranstaltungsort(e)

Wo und wann

Beginn Lage
Freie Auswahl
Freie Auswahl
Brussels, Belgium
Rue du Fosse-Aux-Loups, 1000, Belgien, Belgien
Plan ansehen

Was lernen Sie in diesem Kurs?

International Trade
IT
Marketing
International
Export
Trade
IT Development
Marketing Mix

Themenkreis

Course Contents, Concepts and Issues:

  • Definition of Marketing
  • The Different Approaches to Marketing
  • Production Orientation
  • Sales Orientation
  • The Marketing Concept
  • Marketing Management
  • THE 4PS: THE MARKETING MIX
  • Product or Service
  • Price
  • Promotion
  • Distribution
  • RELATIONSHIP MANAGEMENT
  • Internal Organisational Analysis: Strengths And Weaknesses
  • External Organisational Analysis: Opportunities And Threats
  • Key Success Factors
  • Product Life Cycle
  • BIRTH
  • GROWTH
  • SATURATION
  • SENILITY
  • DEATH
  • Distribution and Service Delivery
  • Trade and the Global Economy
  • Trade and the Global Economy
  • The Role of International Trade In Economic Development, Sustainability And Growth
  • Openness and Productivity
  • The World Trade Agreement (WTA) 1994
  • The Role of National Exhibitions in Promoting Export Trade
  • Organising and Managing National Exhibitions
  • The Role of International Exhibitions in Promoting Export Trade
  • International Trades Associations and Their Likely Contribution To National Export
  • Initiatives
  • Some International Trades Associations and Their Function;
  • Bilateral Trade Agreements: Their Merits and Demerits
  • The Winning Factors In Bilateral Trade Agreements