Key Success Factors and Key Performance Indicators - 1 (Middle East)

HRODC Postgraduate Training Institute
In Dubai, Uae (Vereinigten Arabischen Emirate), Abu Dhabi, United Arab Emirates (Vereinigten Arabischen Emirate) undKuwait City (Kuwait) und 1 weiterer Standort

£ 6.000 - (7.117 )
MwSt.-frei

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Beschreibung


Suitable for: Directors, Executives, Managers, Business Owners, Marketing Executives, Sales Executives, Marketing Consultants, Management Lecturers

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Voraussetzungen: Degree or Work Experience

Veranstaltungsort(e)

Wo und wann

Beginn Lage
Freie Auswahl
Abu Dhabi, United Arab Emirates
Khalifa Street, 44486, Abu Dhabi, Vereinigten Arabischen Emirate
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Dubai, Uae
Al Muraqqabat Street, Diera, 82999, Dubai, Vereinigten Arabischen Emirate
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Kuwait City
Al Murabak Street, 22003, al-Kuwait, Kuwait
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Tehran, Iran
Dr. H. Fatemi Avenue, 14155 1771, Tehran, Iran
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Was lernen Sie in diesem Kurs?

Marketing
Social Networking
Strategic Planning
Effective Communication
Key Success Factors
Mission Statement
Core Values
General Systems Theory
Equifinality
Customer Orientation
System Chaos
Financial Health
Defining Element
Living Systems Perspective
Open System and Close Systems
Sales Customer Service
Naming and Branding
Advertising and promotion
Managing Facilities and Resources
Public and Media Relations

Themenkreis

Contents, Concepts and Issues:

KEY SUCCESS FACTORS
Part 1: Introducing Organisational Success Factors

  • Defining Success Factors
  • The Most Important Success Factor that Works
  • Definition of Success Factors
  • Success Factors and Living System
  • The Star Model of Success Factors

Part 2: Strategy as a Fundamental Success Factor

  • Concentrating Your Resources – An Ancient Concept
  • Strategy vs. Strategic Planning
  • The Fundamentals of Strategic Planning
  • Importance of the Defining Element
  • Clarifying Core Values
  • Creating a Challenging Mission
  • Setting a Few Key Goals
  • Developing a Strategy for Each New Goal
  • The Living Systems Perspective
  • The Importance of Abundant Communication
  • The Significance of Learning
  • Importance of Effective Communication
  • Significance of Learning: Individual and Organisational Learning
  • Adapting to the Changing Environment
  • Interrelationships with Other Success Factors

Part 3: The People as the Organisation

  • Introducing General Systems Theory
  • Open System and Close Systems
  • System Chaos
  • The Concept of Equifinality
  • Biological Systems
  • The Organisation as an Open System
  • Thinking and Operating Out of the Box

Part 4: Effective Marketing towards Competitive Advantage

  • Core Concept of Marketing
  • Criticism of the Marketing Concept
  • Marketing Philosophy
  • Marketing Planning
  • Marketing Strategy
  • Customer Orientation
  • Organisational Orientation
  • Meeting Customer Needs While Meeting Organisational Goals
  • Inbound Marketing
  • Market Research
  • Competitive Analysis
  • Pricing
  • Positioning
  • Naming and Branding
  • Outbound Marketing
  • Advertising and promotion
  • Public and Media Relations
  • Sales Customer Service
  • Customer Satisfaction
  • Social Networking
  • Online Marketing
  • Telemarketing
  • E-mail Marketing
  • Social Networking
  • Online Reputation Management
  • Marketing Public Sector Organisations
  • Marketing Non-Governmental Charitable Organisations (NGOs)

Part 5: Managing Non-Human Resource: A Key Success Factor

  • Operationalising Key Success Factors
  • Financial Health as a key Success Factor
  • Managing Facilities and Resources: Enhancing Key Success Factors

Part 6: Integrating Key Success Factors for Total System Effectiveness