Learning Search Engine Optimization Fundamentals

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Beschreibung

Learning Search Engine Optimization Fundamentals Training Video A Practical SEO Training Course That Teaches Real World Skills In this project-based Learning Search Engine Optimization Fundamentals video tutorial series, you'll quickly have relevant skills for real-world applications. Follow along with our expert instructor in this Learning Search Engine Optimization Fundamentals course to get: Concise, informative and broadcast-quality Search Engine Optimization training videos delivered to your desktop The ability to learn at your own pace with our intuitive, easy-to-use interface A quick grasp of even the most complex Search Engine Optimization subjects because they're broken into simple, easy to follow tutorial videos Practical working files further enhance the learning process and provide a degree of retention that is unmatched by any other form of Search Engine Optimization tutorial, online or offline... so you'll know the exact steps for your own projects. Course Fast Facts: Only 8.5 hours to complete this course 61 tutorial videos Expert instructors lead each course Download to any Windows PC or Mac and save for viewing off line Course is accessible 24/7 from any computer once downloaded You can study from home or at work at your own pace in your own time Course Description In this Learning Search Engine Optimization Fundamentals, expert author and internet marketer, Kevin Bates takes you through the sometimes confusing world of web site optimization for search engines. This SEO tutorial is designed for the beginner, and you do not have to have prior knowledge of SEO - however some HTML knowledge and website experience are recommended. You will start with the basics of what SEO is, how search engines operate, and some of the tools available to you. Once you are comfortable with the basics, Kevin delves into the technical side of SEO - sitemaps, redirects, nofollows and how to handle...

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Voraussetzungen: 01. Introduction 0101 Who This Course Is For 0102 What To Expect From This Course 0103 About The Author 02. Foundation 0201 How Search Engines Operate 0202 Setting Up Google Analytics 0203 The Buying Cycle 0204 Myths And Misconceptions About SEO 0205 Building An Email List 0206 Email Marketing Strategies 0207 Local Search Optimization 0208 Additional Resources 0209 Browser Plug-Ins 03. Research...

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Search Engine Optimization
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Themenkreis

01. Introduction
  • 0101 Who This Course Is For
  • 0102 What To Expect From This Course
  • 0103 About The Author
  • 02. Foundation
    • 0201 How Search Engines Operate
    • 0202 Setting Up Google Analytics
    • 0203 The Buying Cycle
    • 0204 Myths And Misconceptions About SEO
    • 0205 Building An Email List
    • 0206 Email Marketing Strategies
    • 0207 Local Search Optimization
    • 0208 Additional Resources
    • 0209 Browser Plug-Ins
  • 03. Research
    • 0301 Why You Need To Do Research
    • 0302 Understanding Search Intention
    • 0303 Using The Google Keyword Tool
    • 0304 How To Do Competitive Research
    • 0305 Finding Opportunities With Google Analytics
    • 0306 Testing Keywords With Paid Search
    • 0307 Searching With Advanced Search Operators
  • 04. Technical SEO
    • 0401 Why You Need Technical SEO
    • 0402 Avoiding Duplicate Content
    • 0403 Building An XML Sitemap
    • 0404 Setting Up Your Robots.txt
    • 0405 Using Google Webmaster Tools - Part 1
    • 0406 Using Google Webmaster Tools - Part 2
    • 0407 When To Use The nofollow Tag
    • 0408 How To Handle Redirects
    • 0409 HTML And CSS For Search Friendly Design
    • 0410 Setting Up Your RSS Feed
    • 0411 Setting Up 404 Pages
    • 0412 SEO For Dynamic Content
  • 05. On-Page Optimization
    • 0501 Why You Need On-Page Optimization
    • 0502 Creating Search Optimized Content
    • 0503 Writing An Effective Page Title
    • 0504 How To Use Headings And Subheadings
    • 0505 Writing Enticing META Descriptions
    • 0506 Using Image ALT Text
    • 0507 How To Use Internal Links
    • 0508 When And How To Link To External Sites
    • 0509 Blogging For SEO
  • 06. Off-Page Optimization
    • 0601 Why You Need Off-Page Optimization
    • 0602 The Basics Of Link Building
    • 0603 Quality Of Links Vs. Quantity Of Links
    • 0604 Why Optimized Anchor Text Is Essential
    • 0605 Finding And Acquiring Your Competitors Links
    • 0606 Directory Submissions
    • 0607 Using Guest Posting For Links
    • 0608 How Social Media Affects Link Building
    • 0609 How To Use Online PR For Links - Part 1
    • 0610 How To Use Online PR For Links - Part 2
  • 07. Measurement And Optimization
    • 0701 Why You Need To Track And Test
    • 0702 Tracking SEO With Google Analytics - Part 1
    • 0703 Tracking SEO With Google Analytics - Part 2
    • 0704 Setting Up Goals And Revenue Tracking
    • 0705 A/B Testing And Conversion Optimization
  • 08. Paid Search
    • 0801 How Paid Search Can Help With SEO
    • 0802 Setting Up Your Adwords Account
    • 0803 Setting Your Bids And Budget
    • 0804 Measuring ROI
  • 09. Conclusion
    • 0901 Wrap-Up
    • 0902 Taking Action

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