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MA Strategic Branding and Stakeholder Communication

Middlesex University
In London (Grossbritannien)

£ 10.250 - (11.627 )
zzgl. MwSt.

Wichtige informationen

Tipologie Master
Beginn London (Grossbritannien)
Dauer 1 Year
Beginn September 2017
  • Master
  • London (Grossbritannien)
  • Dauer:
    1 Year
  • Beginn:
    September 2017

Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation driven marketing, and sonic branding.

It is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry.

Wichtige informationen
Welche Ziele verfolgt der Kurs?

An in depth immersion in multiple facets of branding, including areas such as strategic brand building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The teaching team is led by senior lecture and top place branding academic Dr Keith Dinnie, author of the worlds first academic textbook on the topic of nation branding.

Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client side or agency side.

Voraussetzungen: Interviews, entrance tests, portfolios and auditions Entry onto this course does not require an interview, portfolio or audition.


Wo und wann

Beginn Lage
The Burroughs, NW4 4BT, London, Grossbritannien
Karte ansehen
Beginn Sep-2017
The Burroughs, NW4 4BT, London, Grossbritannien
Karte ansehen

Was lernen Sie in diesem Kurs?

Brand Management
Communication Training
IT Management
Communication Theory
Nation Branding
Digital Marketing
Organisational Branding


Strategic Brand Management (30 Credits) Compulsory
Stakeholder and Communication Theory (30 Credits) Compulsory
Brand Analytics: Methods and Strategies (15 Credits) Compulsory
Digital Marketing (15 Credits) Compulsory
City, Region and Nation Branding (15 Credits) Optional
Corporate and Organisational Branding (15 Credits) Optional
Innovation Driven Marketing (15 Credits) Optional
Sonic Branding (15 Credits) Optional
Research Methods and Dissertation (60 Credits)

Zusätzliche Informationen

£13,250 per year