Marketing and Public Relations in Educational Settings (London, UK)

HRODC Postgraduate Training Institute
In Central London (Grossbritannien), Abu Dhabi, United Arab Emirates (Vereinigten Arabischen Emirate), Abuja, Nigeria (Nigeria) und an 47 weiteren Standorten

£ 8.000 - (9.037 )
zzgl. MwSt.

Wichtige informationen

Beschreibung


Suitable for: University Administrators, Marketing Executives, Relationship Managers, Customer Service Managers, Marketing Lecturers, Marketing Consultants, Public Relations Executives, Public Relations Professionals, Public Relations Practitioners, Media Managers and Other key personnel in the organization whose work involves contact and interaction with internal/external public

Wichtige informationen

Voraussetzungen: Degree or Work Experience

Veranstaltungsort(e)

Wo und wann

Beginn Lage
Freie Auswahl
Abu Dhabi, United Arab Emirates
Khalifa Street, 44486, Abu Dhabi, Vereinigten Arabischen Emirate
Karte ansehen
Freie Auswahl
Abuja, Nigeria
Cadastral Zone A0, Central Business District, Abuja, 7069, Nigeria, Nigeria
Freie Auswahl
Addis Ababa, Ethiopia
Kirkos Subcity Kebele, 21555, Ethiopia, Äthiopien
Karte ansehen
Freie Auswahl
Algiers, Algeria
Pins Maritimes, 16000, Algeria, Algerien
Karte ansehen
Freie Auswahl
Algiers, Algeria
Rue Hassiba Benbouali, 16015, Algeria, Algerien
Karte ansehen
Freie Auswahl
Amman, Jordan
Bin Ali Street, 11118, Jordan, Jordanien
Karte ansehen
Alle ansehen (50)

Was lernen Sie in diesem Kurs?

Management
Market
IT
Public Relations
Marketing
Direct Marketing
Global
Advertising
Public
IT Management

Themenkreis

Limited Contents:

Marketing: General Concepts

  • Defining Marketing
  • The Marketing Process
  •  Classical Marketing Philosophies: Marketing Management
  • The Applicability of the Marketing Mix to Educational Settings
  • From 4Ps to 5Ps: Marketing Mix Extension
  • Educational Products and  Services
  • Pricing Educational Products and Services
  • Promoting Educational Products and Services
  • Placing or Distributing Educational Products and  Services: Accessibility
  • People Focus in Educational Products and Services: Relationship  Management
  • Market Segmentation
  • Target Marketing
  • Demand Management
  • Building Client Relationships
  • Client Perceived Value
  • Client Satisfaction
  • Client Relationships
  • Partner Relationship Marketing
  • Client Equity
  • Choosing a Value Proposition
  •  Value Delivery Network
  • Client-Driven Marketing Strategy
  • Planning Marketing
  • Creating Client Value
  • Market Segmentation and Targeting
  •  Managing the Marketing Effort
  •  Marketing Implementation
  •   Marketing Department Organisation
  •  Marketing Control Process
  • The Promotion Mix
  • Integrate Marketing Communications
  • Shaping the Overall Promotion Mix
  • Promotion Mix Strategies
  • Push Strategy
  • Pull Strategy
  • Advertising
  • Major Advertising Decisions
  •  Evaluating Advertising and Return on Advertising Investment
  •  Other Advertising Considerations
  • Public Relations Department
  • Direct Marketing
  • The New Marketing Model
  •  Growth and Benefits of Direct Marketing
  • Client Databases and Direct Marketing
  •   Forms of Direct Marketing
  •  Online Marketing
  • Global Marketing Today
  •  Looking at the Global Marketing Environment
  •  Deciding Whether To Go Global
  •  Deciding Which Markets to Enter
  •  Deciding How to Enter the Market
  • Deciding on the Global Marketing Programme