Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy (3)

HRODC Postgraduate Training Institute
In Central London (Grossbritannien)

£ 6.000 - (6.707 )
zzgl. MwSt.

Wichtige informationen

  • Kurs
  • Central london (Grossbritannien)
  • Dauer:
    5 Days
  • Wann:
    Freie Auswahl

If you want to develop techniques and strategies to influence the buyer's behaviour, this course on Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy will teach you the best way to attract customers.

Wichtige informationen
Ist dieser Kurs für mich?

This Course is designed for: marketing executives, product designers, relationship managers, customer service managers, client service managers, marketing researchers, sales managers, sales executives, corporate directors, divisional directors, marketing lecturers, marketing consultant, brand managers, life cycle specialists.

Voraussetzungen: Degree or Work Experience


Wo und wann

Beginn Lage
Freie Auswahl
Freie Auswahl
Central London
Carburton Street, W1W 5EE, London, Grossbritannien
Plan ansehen

Was lernen Sie in diesem Kurs?

Public Relations
Campaign Planning
Marketing Strategy
Marketing Management
Communications Planning
Sales Force Management
Marketing Planning
Brand Management
Marketing Advertising
Marketing Analysis
Marketing manager
Understanding Customer Value
Marketing Channels


Course Contents:

Pricing: Understanding and Capturing Customer Value

  • What is a Price?
  • Customer Perceptions of Value
  • Company and Product Costs
  • Other Internal and External Considerations Affecting Price Decisions
  • New-Product Pricing
  • Product Mix Pricing
  • Price-Adjustment Strategies
  • Price Changes

Marketing Channels: Delivering Customer Value

  • Supply Chains and the Value Delivery Network
  • The Nature and Importance of Marketing Channels
  • Channel Behavior and Organization
  • Channel Design Decisions
  • Channel Management Decisions
  • Marketing Logistics and Supply Chain Management

Retailing and Wholesaling

  • Retailing
  • Retailer Marketing Decisions
  • Retailing Trends and Developments
  • Wholesaling

Communicating Customer Value: Advertising and Public Relations

  • The Promotion Mix
  • Integrated Marketing Communications
  • Advertising
  • Setting Advertising Objectives
  • Setting the Advertising Budget
  • Developing Advertising Strategy
  • Evaluating Advertising Effectiveness and Return on Advertising Investment
  • Other Advertising Considerations
  • Public Relations
  • Major Public Relations Tools

Zusätzliche Informationen

Marketing Dynamics: Effective Customer And Client Driven Value, Orientation And Strategy (3) - Leading to Diploma-postgraduate, Accumulating to Postgraduate Diploma, Progressing to Ma, Mba, Msc, Incorporating Pricing, Marketing Channels, Retailing And Wholesaling, Advertising And Public Relations (london, Uk)