MSc Strategic Marketing ManagementAston University
Preis auf Anfrage
- Birmingham (Grossbritannien)
Was lernen Sie in diesem Kurs?
Skills and Training
- Marketing Management
- Analysis for Dissertation Research
- Marketing Research
- Marketing Strategy
- Professional Development Programme
- Ethics in Academic Practice
Optional Modules (Choose four)**:
- Intellectual Property Strategy & Management
- Accounting for Non-Financial Managers
- Strategic Business Sustainability
- Marketing Channels & Strategic Sales Force Management
- Integrated Marketing Communications
- Consumer Behaviour
- Strategic Brand Management
- Services Marketing
- International Marketing Management
- Digital Marketing
**No more than 2 elective modules can be studied in any term and no more than two from Accounting for Non-Financial Manager, Strategic Business Sustainability, Intellectual Property Strategy & Management and Strategic Management.
The programme then concludes with a dissertation project.
In addition to your Aston degree, you will have the opportunity to participate in our international study exchange programme. Studying with one of our partner institutions, the programme will enhance your international experience and communication skills, preparing you for a career in the international business environment.
Business skills for life: the essential Aston Professional Development Programme
The Aston Professional Development Programme (PDP) is an integral module that forms part of your MSc taught course from day one.This compulsory module runs throughout the academic year. We have designed it around knowledge through practice - to enhance your employability as you customise the PDP experience to suit your own learning goals and skills development needs.
We take a multidimensional, qualitative and individually tailored approach. Using reflective models, we integrate a competency-based framework into our existing academic programmes. You will engage with different kinds of experiential learning, such as skills workshops, work-based experience, study abroad and develop your own unique skillset.
This pathway between theory and the world of work brings together Aston’s faculty, careers practitioners and business and academic partnerships teams to help you step into your future careers as culturally aware, global professionals.
The taught modules are assessed through a mixture of examinations and coursework. The taught element of the programme is complemented by a substantial piece of research leading to the completion of a dissertation.
Chris spent 30 years as a marketing practitioner in senior management and director positions before joining ABS in 2009. His extensive experience and awareness of marketing issues means that he is in a unique position to relate marketing theory to the real world as well as appreciate the practical importance of the modules offered in MSc Marketing Management. His own areas of research include accountability, innovation and creativity in marketing and marketing manager competences and strategic capabilities.
- Dr Neeru Malhotra
- Dr Andrew M Farrell
- Dr Dave Gilliland
- Professor Greg Marhsall
- Dr Dina Rasolofoarison
- Dr Julien Schmitt
- Dr Keith Glandfield
- Dr Jouan de Kervenoael
- Dr Ian Combe
- Mr Geoff Parkes
- Dr Brigitte Nicoulaud
- Aarti Sood