Oracle - Siebel 8.0 Marketing: Marketing Manager
Seminar
In Frankfurt
Beschreibung
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Kursart
Seminar
-
Ort
-
Dauer
3 Tage
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Beginn
auf Anfrage
Oracle - Siebel 8.0 Marketing: Marketing Manager: Entwickler Projektmanager Businessanalytiker Vertriebsberater Technischer Berater. This course is designed for team members who are responsible for administering and managing marketing activities such as campaigns, programs and marketing plans using Siebel Marketing 8. The course helps course participants.. Gerichtet an: Entwickler Projektmanager Businessanalytiker Vertriebsberater Technischer Berater. This course is designed for team members who are responsible for administering and managing marketing activities such as campaigns, programs and marketing plans using Siebel Marketing 8. The course helps course participants to understand the Siebel Marketing architecture and its tight integration with Oracle Business Intelligence Enterprise Edition 10g. Course participants...
Standorte und Zeitplan
Lage
Beginn
Beginn
Beginn
Beginn
Hinweise zu diesem Kurs
Empfohlene Vorkenntnisse: Siebel navigation skills Oracle BI EE navigation skills Participants should have a basic knowledge of Windows naviga Oracle BI 10 g : Analytics Overview Fundamentals for Business Analysts (Siebel 8.0) Navigating Siebel 8.0 Applications Self-Study CD Course
Meinungen
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Themen
- Management
- Datenbank
- Server
- Siebel
- Business Intelligence
- DB
- Oracle8
- Oracle Datenbanken
- Marketing
- Email Marketing
- Business
- Events
Inhalte
Oracle - Siebel 8.0 Marketing: Marketing Manager:
_x000D_
This course is designed for team members who are responsible for administering and managing marketing activities such as campaigns, programs and marketing plans using Siebel Marketing 8. The course helps course participants to understand the Siebel Marketing architecture and its tight integration with Oracle Business Intelligence Enterprise Edition 10g. Course participants learn how to create marketing segments and segment trees and load them into campaigns. They use the List Format Designer to create export list formats and they use the Email Marketing Server to create personalized email campaigns.
This course also covers response management, event management and the financial planning aspects of Siebel Marketing. Using Oracle Business Intelligence Answers and Dashboards, course participants learn how to analyze marketing data quickly and efficiently. The course also contains information about the classic Siebel List Management.
Learn To
- Create Segments and Segment Trees
- Create personalized email marketing campaigns
- Create Marketing Plans, Programs, Campaigns and Responses
- Manage Events
- Manage Marketing Lists
- Understand the Siebel Marketing architecture
ZIELGRUPPE
_x000D_
This course is designed for team members who are responsible for administering and managing marketing activities such as campaigns, programs and marketing plans using Siebel Marketing 8. The course helps course participants to understand the Siebel Marketing architecture and its tight integration with Oracle Business Intelligence Enterprise Edition 10g. Course participants learn how to create marketing segments and segment trees and load them into campaigns. They use the List Format Designer to create export list formats and they use the Email Marketing Server to create personalized email campaigns.
This course also covers response management, event management and the financial planning aspects of Siebel Marketing. Using Oracle Business Intelligence Answers and Dashboards, course participants learn how to analyze marketing data quickly and efficiently. The course also contains information about the classic Siebel List Management.
Learn To
- Create Segments and Segment Trees
- Create personalized email marketing campaigns
- Create Marketing Plans, Programs, Campaigns and Responses
- Manage Events
- Manage Marketing Lists
- Understand the Siebel Marketing architecture
KURSINHALT
Kursziele:
- Understand Siebel Marketing terminology
- Understand the Siebel Marketing architecture
- Create Segments
- Create Segment Trees
- Create Marketing Plans, Programs and Campaigns
- Use the List Format Designer
- Manage marketing lists
- Manage marketing responses
- Create personalized email marketing campaigns
- Manage events
- Plan and budget marketing activities
- Understand campaign load formats
- Use Answers and Dashboards to analyze marketing data
Siebel Marketing Overview
- Identifying components of Siebel Marketing Suite
- Understanding closed-loop marketing
- Identifying components of the Siebel Marketing architecture
- Marketing clients
- Oracle BI EE
- Email Marketing Server
- Explaining marketing terminology
- Campaigns, Offers and Treatments
- Budget Requests, Funds and Initiatives
- Executing Stand-alone campaigns
- Executing marketing programs
- Executing marketing plans
- Understanding the segment designer interface
- Creating simple and complex segments
- Moving and changing criteria blocks
- Understanding counts
- Cross subject area queries
- Grouping criteria blocks
- Generate lists from segments
- Explaining the purpose of segment trees
- Splitting and sampling
- Working with segment tree branches
- Identifying Siebel Marketing objects and their relationships
- Offer Management
- Events
- Campaigns
- Waves
- Programs
- Stages
- Marketing Plans
- Understanding List Format types
- Creating List Formats
- Combining Data Sets
- Sorting and Splitting
- Formatting
- Previewing list output
- Describing the list management process
- Importing external lists
- Creating internal lists
- Describing the response management process
- Integrating with Sales
- Tracking responses
- Creating an email campaign
- Personalizing and editing email marketing templates
- Understanding conditional fields
- Understanding advanced email marketing features
- Launching email campaigns
- Describing the event management process
- Defining Event Plans, Events and Sessions
- Managing Invitations
- Managing Registrations
- Creating Marketing Plans
- Creating Budget Requests
- Understanding approval cycles
- Setting goals
- Tracking expenses and budgets
- Creating campaign load formats
- Identifying and describing marketing integration objects
- Describing pre-configured marketing campaign load formats
- Using Oracle BI Answers
- Using Oracle BI Dashboards
- Creating ad-hoc requests
- Identifying pre-configured marketing analytics dashboards
- Oracle BI Suite EE 10g R3: Create Reports and Dashboards
VORRAUSSETZUNG
Empfohlene Vorkenntnisse:
- Siebel navigation skills
- Oracle BI EE navigation skills
- Participants should have a basic knowledge of Windows naviga
- Oracle BI 10g: Analytics Overview
- Fundamentals for Business Analysts (Siebel 8.0)
- Navigating Siebel 8.0 Applications Self-Study CD Course
Oracle - Siebel 8.0 Marketing: Marketing Manager