Professional Events Management

HRODC Postgraduate Training Institute
In Central London (Grossbritannien), Addis Ababa, Ethiopia (Äthiopien), Algiers, Algeria (Algerien) und an 14 weiteren Standorten

£ 10.000 - (11.389 )
zzgl. MwSt.

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This course in Professional Events Management will help you achieve an outstanding performance in this field. You will learn about subjects such as finance, media or marketing.

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Ist dieser Kurs für mich?

This course is designed for: anybody who wants to gain knowledge in events management; budget officers; event managers; event operation coordinators; event organisers; event planners; marketing managers; middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors; project managers; senior managers up to board level with responsibility for the strategic use of events as part of the organisation’s public relation and marketing strategy and their effective deployment; senior operational managers with responsibility for managing teams whose role includes event management; training or seminar coordinators.


Wo und wann

Beginn Lage
Freie Auswahl
Addis Ababa, Ethiopia
Kirkos Subcity Kebele, 21555, Ethiopia, Äthiopien
Karte ansehen
Freie Auswahl
Algiers, Algeria
Pins Maritimes, 16000, Algeria, Algerien
Karte ansehen
Freie Auswahl
Athens, Greece
Sofias Avenue, 11528, Zentralgriechenland und Euböa, Griechenland
Freie Auswahl
Bandar Seri Begawan
Jalan Tasek, BS8674, Brunei, Brunei
Karte ansehen
Freie Auswahl
Brussels, Belgium
Rue du Fosse-Aux-Loups, 1000, Belgien, Belgien
Karte ansehen
Freie Auswahl
Cairo, Egypt
Champolion Street, 12421, Egypt, Ägypten
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Alle ansehen (17)

Was lernen Sie in diesem Kurs?

Business Organisation
Project Methodology
Stakeholder Management
Time management
Management Planning
Project Development
Events Management
Events Finance
Events Planning
Professional Events Management


Course Contents, Concepts and Issues


Part 1 - Managing Events and Event Projects

 Ø  Event, definition:

·         Challenges of Event Management;

·         The Place of Events In Human History and Culture;

·         The Events Industry;

·         Event Manager;

·         The Events Profession and Education.


Ø  Understanding Event Projects Management:

·         Events as Projects;

·         Project Management Perspective;

·         Event Project Definition, Organization and Framework;

·         Project Parameters;

·         Stakeholder Requirements and Needs;

·         The Project Objective Statement;

·         Project Planning;

·         Project Optimization;

·         Project Evaluation and Review Techniques;

·         Project Crashing;

·         Project Risk Management;

·         Project Cost Breakdown Structures;

·         Project Implementation;

·         Project Shut-Down;

·         The Required Competences of an Event Project Leader.


Part 2 - Event Design, Production and Operation


Ø  Event Design and Production:

·         Current Views of Event Design;

·         Events as Designed Experiences;

·         Concept and Theme;

·         Understanding Event Experiences;

·         Event Staging and Logistics.


Ø  Event Operations:

·         The Legal Environment;

·         Insurance;

·         Regulations, Licences and Permits;

·         Events Contracts;

·         Events Logistics.


Part 3 - Event Human Resource Management, Finance Management and Event Marketing


Ø  Managing the Event Human Resources:

·         The Event Human Resource Challenge;

·         Finding the Right People;

·         The Challenges in Practice to the Events Industry;

·         Formulating and Conducting Event Induction and Acculturation;

·         Developing Effective Communication with Event Workers;

·         Event Employee Learning and Development;

·         Motivating, Maximising Performance and Retaining Employees;

·         Remunerating Staff.


Ø  Event Finance:

·         Important Financial Terminology;

·         Financial Planning and Control;

·         Users of Event Finance Information;

·         Budgeting and Events;

·         Budgeting As a Logically Sequenced Planning Process;

·         Common Methods of Budgeting;

·         Applying Budgeting to Worked Examples;

·         Comparing Actual and Budgeted Performance.


Ø  Event Marketing:

·         Event Marketing Planning;

·         Event Sponsorship.


Part 4 - Dealing with Different Types of Events


Ø  Mega Events:

·         Mega Events, Definition;

·         Mega-Event Periods;

·         Mega-Event Tourism.


Ø  Events in the Public and Third Sectors:


·         The Public Sector;

·         The Third Sector;

·         Events in the Third Sector;

·         Other Non-Profit Events.


Ø  Corporate Events:

·         Categorization;

·         Key Logistical Issues for Corporate Events;

·         The Corporate Event Customer;

·         Corporate Event Evaluation.


Ø  Cultural Events and Festivals:

·         Cultural Events;

·         Festivals;

·         Types of Cultural Events and Festivals;

·         Programming Cultural Events and Festivals;

·         Marketing Cultural Events and Festivals;

·         The Public Role of Cultural Events and Festivals.


Part 5 - Events and Media


Ø  Events and Media:

·         Understanding Media;

·         The Role of the Media in the Events Management;

·         The Media and Links to Stakeholders;

·         Media Management;

·         The Impact of Media Coverage on Events;

·         Crisis Management for Event Managers.

Zusätzliche Informationen

£8,000.00 Per Delegate for UK Delivery
£10,000.00 Per Delegate for non-UK European Delivery