Sales And Marketing Management (1)

HRODC Postgraduate Training Institute
In Central London (Grossbritannien)

£ 4.000 - (4.735 )
zzgl. MwSt.

Wichtige informationen

  • Kurs
  • Central london (Grossbritannien)
  • Dauer:
    5 Days
  • Wann:
    Freie Auswahl

Suitable for: his course is designed for: Sales / Marketing Managers, Relationship Managers / Executives, Product and Business Development Managers, Sales Professionals, Marketing Officers, Marketing Support Personnel, Sales Managers, Sales Executives and Sales Personnel, Key Account Specialists, Anyone who wish to upgrade their skills to function effectively in the sales and marketing environment

Wichtige informationen

Wo und wann

Beginn Lage
Freie Auswahl
Freie Auswahl
Central London
Carburton Street, W1W 5EE, London, Grossbritannien
Plan ansehen

Was lernen Sie in diesem Kurs?

Marketing Management
IT Development
IT Management
Sales Training
Sales and marketing
Sales Marketing
Sales Perspective


Course Contents:

Module 1 - Sales and Marketing: Sales Perspective

  • Development and Role of Selling in Marketing
  • Characteristics of Modern Selling
  • Business to Consumer Markets (B2C)
  • Different Types of Consumer Markets
  • Fast Moving Consumer Goods (FMCG)
  • Semi-Durable Consumer Goods
  • Durable Consumer Goods
  • Types of Selling
  • Business to Business (B2B)
  • The Duties and Responsibilities of a Sales Manager
  • Marketing Segmentation and Targeting
  • The Marketing Mix
  • Price
  • Product
  • Promotion
  • Place
  • The Product Life-Cycle Curve
  • Sales Strategies
  • Marketing Analysis or Marketing Audit
  • The Planning Process
  • The External Audit consists of an Analysis of Broad Macro-Environment Trends
  • Political
  • Economic
  • Socio-Cultural
  • Technological (PEST)
  • Hierarchy of the Marketing Plan
  • Contribution of the Sales Function
  • The Promotional Mix
  • Advertising
  • Sales Promotion
  • Publicity/Public Relations
  • Personal Selling
  • Direct Marketing
  • Interactive/Internet Marketing
  • Stages in the Buying Process

Zusätzliche Informationen

Sales And Marketing Management (1): Sales Perspective - Leading to Diploma-postgraduate, Accumulating to Postgraduate Diploma, Progressing to Ma, Mba, Msc, Incorporating Business to Consumer Markets, Types of Consumer Markets, Fast Moving Consumer Goods, Types of Selling, the Marketing Mix (london, Uk)