Strategic Communication and Business ManagementUVIC - Universidad de Vic. Màsters Oficials
- Vic (Spanien)
- Credits: 60
Häufig gestellte Fragen
· Welche Ziele werden in diesem Kurs verfolgt?
The goal of the Master is to train professionals who are competent at strategic management focussed on business and who are skilled at communication and leadership. You will be trained in applied research methodologies, in effective communication strategies for organisation and in business management techniques. You will be trained in political and institutional communication, you will acquire skills for managing finance, logistics and operations within the company and for carrying out innovation strategies in the field of marketing and branding. You will be trained to plan and manage innovative strategies for improving the competitiveness of the company in business environments.
· An wen richtet sich dieser Kurs?
The Master is targeted at university graduates and professionals who would like to improve their skills in communication and management strategy and who would like to move to management roles. The course lasts one year and combines the in-person model with the partly remote model. The classes are taught in Catalan and Spanish and you will have a team of teachers with extensive experience in the sector.
Was lernen Sie in diesem Kurs?
Accountancy information systems
Business innovation strategies
Basics for applied social research
Applied research methods
Strategic axes of organisation communication
Strategic axes of business management
Communication in organisations
Planning communication in global projects
Political and institutional communication
Work placements in communication management
Strategic management and entrepreneurship
Finance and accountancy information systems for management
Strategies for competing through operations and logistics
Innovative marketing strategies
Work placements in strategic managmentMaster's Thesis