Strategic Thinking for Growing Your Enterprise - Stanford Business

NovoEd
Online

Kostenlos

Wichtige informationen

  • Kurs
  • Online
  • Wann:
    Freie Auswahl
Beschreibung

During the course, we'll ask you to think about questions like: The following course, offered by NovoEd, will help you improve your skills and achieve your professional goals. During the program you will study different subjects which are deemed to be useful for those who want to enhance their professional career. Sign up for more information!

Wichtige informationen
Veranstaltungsort(e)

Wo und wann

Beginn Lage
Freie Auswahl
Online

Was lernen Sie in diesem Kurs?

Economics
Growth and Development
Business
Strategy
Economi foundations

Themenkreis

Economics professors Paul Oyer, Mike Mazzeo, and Scott Schaefer have spent the past six years visiting small to medium-sized ventures around the world, gathering stories of success and failure.

This course uses those stories to provide lessons that can help business leaders identify new opportunities and avoid pitfalls as their company reaches for the next level. We will do a deep dive into key strategy concepts, based on economic fundamentals, that will help you think about growing your business. You will learn about these concepts through the examples of real-life businesses and then practice applying the concepts to your business (or a business you know well).

During the course, we'll ask you to think about questions like:

  • What scales and what doesn't?
  • What does your cost structure tell you about your future?
  • Where can you add value for your customers so that they will be willing to pay a price that can ensure you stay profitable as you grow?

Strategic Thinking for Growing Your Enterprise will conclude with a final team project where you will analyze and address a key strategic growth challenge of a business.

Most of the course material will be self-paced, but there will also be live webinars where you can ask the professors questions about challenges you face and participate in discussions with business owners whose companies you learn about in the class content.

By the end of the course, you will:

  • Understand the economic foundations of strategy (but we promise not to do too much math to get you there)
  • Make an analytical case to support a strategic growth initiative
  • Be in a position to make analogies from cases/examples to other organizations
  • Hopefully, have a lot of fun!




More Information

Any Questions? Visit our FAQ page (available to registered students starting May 2nd when the course opens). If you have technical problems signing up, file a ticket with NovoEd.

Textbook: There is no textbook for this course. The instructors have written a book called Roadside MBA: Backroad Lessons for Entrepreneurs, Executives and Small Business Owners if you are interested in learning more about the material covered in this course.

Workload: Expect to spend between 2 - 3 hours per week on the…More »

Any Questions? Visit our FAQ page (available to registered students starting May 2nd when the course opens). If you have technical problems signing up, file a ticket with NovoEd.

Textbook: There is no textbook for this course. The instructors have written a book called Roadside MBA: Backroad Lessons for Entrepreneurs, Executives and Small Business Owners if you are interested in learning more about the material covered in this course.

Workload: Expect to spend between 2 - 3 hours per week on the course over the four-week period. This class is mostly asynchronous and does not meet at specific times. Live webinars will be recorded for those who are unable to attend at the scheduled time.

Technical Requirements: You need a computer that allows you to watch the video lectures, and the ability to upload your assignments, which will be images, videos, slides, and text. You should also be prepared to collaborate with teammates via email, Skype, and other free online tools.

Prerequisites: None

Statement of Accomplishment: Subject to satisfactory performance and course completion, you will receive a statement of accomplishment signed by the instructor. This statement will not stand in the place of a course taken at Stanford or an accredited institution.

Zusätzliche Informationen

The Instructors Paul Oyer ​Fred H. Merrill Professor of Economics in the Stanford University Graduate School of Business