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The Charter of the University outlines objectives appropriate to a technological university: "to advance, disseminate and apply learning and knowledge by teaching and research, for the benefit of industry and commerce and of the community generally: and to enable students to obtain the advantage of a university education, and such teaching and research may include periods outside the University in industry or commerce or wherever the University considers proper for the best advancement of its objects."
The emphasis given to the placement year system, and the maintenance of strong links with industry, arises naturally from the institution’s history. The motto of the University is the same as that of the City of Birmingham – Forward.