Columbia Business School Executive Education

Brand Leadership: Strategy, Management, and Performance

4.6 ausgezeichnet 6 Meinungen
Columbia Business School Executive Education
In New York City (USA)

zzgl. MwSt.
Originalpreis in USD:
$ 6.350

Wichtige informationen

Tipologie Kurs
Ort New york city (USA)
Dauer 3 Days
Beginn 20/10/2020
weitere Termine

Learn how to position your brand, differentiate it from the competition, and build lasting brand loyalty with your customers.



New York City (USA)
Karte ansehen
3022 Broadway, NY 10027


20 Apr. 2020 Anmeldung möglich
20 Okt. 2020 Anmeldung möglich
nach Wahl Anmeldung möglich


Empfehlung der User

Meinungen über diesen Kurs

Joana Ortigao Ramos
Über den Kurs: It was an amazing experience with very useful and actual content. Certainly enlightening in regular everyday work.
Kurs abgeschlossen: April 2019
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
David Burgess
Über den Kurs: At Columbia Exec Ed programs, you can be sure that you are going to get exposure to the best thinkers in the world in each subject matter.
Kurs abgeschlossen: April 2019
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
Hexana Sasongko
Über den Kurs: It is a hands-on training and very applicable.
Kurs abgeschlossen: April 2019
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
Jurek Lipski
Über den Kurs: Great instructors. Excellent service. Very well organized. Super Applicable.
Kurs abgeschlossen: März 2019
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
Former student
Über den Kurs: The professors know their subject very well. I was particularly surprised by their ability to integrate humour into classroom situations, because that definitely engaging. Plus, being in New York City is an good experience itself.
Kurs abgeschlossen: April 2019
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
*Erhaltene Meinungen durch Emagister & iAgora

Was lernen Sie in diesem Kurs?

Customer Care
Customer Service
Customer Relationship Management
Brand Management
Digital Marketing
Model Making
Strategy Development
Project Development
Customer satisfaction
Brand Strategy
Marketing Communication
Digital Strategy
Brand experience
Brand Leadership
Digital Brand
Brand Laboratory
Brand's Identity


"PROGRAM STRUCTURE The program uses a combination of interactive lectures, case studies, planning exercises in groups, and experiential learning activities that leverage New York City as a virtual brand laboratory (including an immersive brand retail tour, an on-site analysis of digital brand displays, and a lifestyle immersion). Most importantly, you will learn, step-by-step, the various tools of the Executive Brand Leadership ModelTM, and apply these tools to your own brand. Day 1 focuses on brand strategy, brand identity, and digital branding. We will begin with a Brand Leadership Audit where you will identify the strengths and weaknesses of your brand relative to competition. You will then discuss the key parts of your brand’s identity—the brand core, brand personality and brand positioning as well as various implementation elements. At the end of Day 1 we will examine social media, digital platforms and user content to develop a digital strategy for the brand. Day 2 focuses on creating deeply human, emotional and social connection for the brand through brand archetypes and the brand experience. You will learn how to strengthen your brand using brand archetypes and customer experience management. In addition, we will invite a panel of brand practitioners and new media experts to join us to discuss current and future trends in branding, and integrated marketing communications. Day 3 focuses on measuring brand value, brand architectures and portfolio management, and the organizational implications of your branding strategy. You will learn various brand impact metrics and design a tracking system for your brand. You will explore brand architecture options and how to assess the role of your brand as part of a brand portfolio. Finally, you will learn how to align the organization around the brand and become a brand-centric organization."