IED - Istituto Europeo di Design Spa

Brand management and communication - Master Course

IED - Istituto Europeo di Design Spa
In Milano (Italy)
  • IED - Istituto Europeo di Design Spa

Preis auf Anfrage
PREMIUM-KURS

Wichtige informationen

Tipologie Master
Ort Milano (Italy)
Dauer 1
Beginn Januar
  • Master
  • Milano (Italy)
  • Dauer:
    1
  • Beginn:
    Januar
Beschreibung

Today the Brand Manager represents a key figure of the company, and should be a connoisseur of the brand, an innovator prepared and competent and a skilled tactician. Emagister knows that and wants to help you build up your skills! With the new Master in Brand Management and Communication you will become a professional able to create, develop and manage brand awareness through all the tools of marketing and communication!

Thanks to this programme, you will learn the secrets of brand strategy (tangible values of quality and performance and intangibles values related to the image, reputation, visibility and reputation) in order to ensure the success of a product, create business and develop business capital.

The Master is organized in two editions, the first in November in Italian, the second in February, in English. Click on our website emagister.co.uk and find out all the information about this amazing course!

Wichtige informationen
Welche Ziele verfolgt der Kurs?

At the end of the Master, the student can work in companies as a Brand Manager, Marketing Manager, Product Manager, and for Consultancies as Project Manager, Client Manager, Strategist, Brand Consultant. Other opportunities are advertising and communication agencies as Strategic Planner, Account Manager. The Master is organized in partnership with Landor.

Ist dieser Kurs für mich?

The Master course in Brand Management and Communication is aimed at graduates in humanities, social sciences, economics or scientific disciplines, as well as graduates in creative disciplines from design schools, or professionals with at least two years of experience in the branding field.

Voraussetzungen: The Master in Brand Management and Communication welcomes graduates in communication, marketing, humanities or social science, economic and scientific disciplines; graduates in Italian or foreign design schools in creative disciplines; professionals with at least two years of experience in the field.

Einrichtungen (1)
Wo und wann
Beginn Lage
Januar
Milano
via A. Sciesa, 4, 20135, Milano, Italy
Karte ansehen
Beginn Januar
Lage
Milano
via A. Sciesa, 4, 20135, Milano, Italy
Karte ansehen

Was lernen Sie in diesem Kurs?

Creative Thinking
Innovation
Marketing
Communications Planning
Brand Management
Branding
PR training
Web
Strategic Planning
Communications
Business Plan
Quality Training
Communication Training
Marketing manager
PR
Strategic Marketing
Personal branding
Brand Communication
Community manager
Digital Branding

Themenkreis

  • Syllabus
    • Strategic marketing for branding
    • Strategic Marketing
    • Branding Advanced
    • Digital Branding
    • Business for Branding
    • Strategic Marketing
    • Branding
    • Creative thinking
    • Brand communication
    • Personal branding
    • Strategic marketing for branding

      Branding Researches / Consumer Insight / Branding in BtoB and BtoC / Branding in Multinational / Retail / FMCG Companies / Branding in Luxury / Relationship / Relationship in Luxury.

    • Strategic Marketing

      Brand visibility on digital / Brand engagement on web / Branding & Mobile, Digital PR

    • Branding Advanced

      Branding Trends / The Worldwide Perspective / Brand Engagement (Internal Branding and Customer Journey) / Branding in FMCG Consumer Goods – Pharma, Luxury, Fashion, Services vs Products / Branding in Multinational,  Start up and Enterpreneurship companies.

    • Digital Branding

      Digital Branding Strategy / Brand Visibility on Digital / Brand Engagement on Web / Branding and Technology / Digital PR and Reputation / Digital Ecosystem

    • Business for Branding

      Innovation for Branding / Pitch in Private and Public Sector / Process / Workflow / Roles and Responsabilities / Proposal

    • Strategic Marketing

      Brand visibility on digital / Brand engagement on web / Branding & Mobile / Digital PR.

    • Branding

      Orientation & foundation / Brand strategy / Brand expression / Trends / Guidance / Brand Identity / Semiotics for branding/ Verbal branding & naming / Branding focus / Lovemarks / Branding the worldwide perspective / Brand engagement.

    • Creative thinking

      Creative mindset / Innovation / Design thinking.

    • Brand communication

      Brand communication, strategy, Communication & PR for Branding, Events for branding, Unconventional for branding, Media for branding

    • Personal branding

      Orientation, Goal setting, Public Speaking, Presentation skills and techniques

  • Cross Cultural Teachings
    • Luxury Brand Week
    • Luxury Brand Week

      Students will meet some of the most renowned realities of the Made in Italy and the Luxury World. An opportunity to experience hands-on the premises of: Missoni, Eataly, Pomellato, Plasters, Zagato, Outlet McArthur Glen, amongst others. Brand Managers, Designers and Marketing Managers will introduce them through the complex logics of positioning, brand development, trend analysis and the understanding of production processes.

Zusätzliche Informationen

The Master in Brand Management and Communication, now at the 15th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects.
The course has a close link with the professional world through the work developed between partners and teaching staff, composed of a team of professionals from major companies, agencies and consulting firms.
Teaching methodology considers the different stages of the process: from building of brand equity, defining values, positioning and planning marketing activities, to the actions aimed at the growth and support of the brand, with the analysis of branding strategies and trends and development.
Participants explore the various areas of the construction project and strategic communication of the brand, through the study of skills in various functions: Brand Manager, Account, Strategic Planner, Media Research Planner, Copy and Art.

At the end of the pathway, in a dedicated unit, the course examines the actions of self marketing: from the tools necessary to make a self-presentation through the appropriate instruments (video card, Web), to the techniques of public speech.

In previous editions, the projects were developed in collaboration with: Ducati, Boscolo Hotels, Diesel - 55DSL and Campari among others.

During the previous editions of the programme students enjoyed, among others, the following visiting: Google, Technogym, Campari.
The Master is organized in two editions, the first in November in Italian, the second in February in English .
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