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Digital Business Strategy: Leading the Next-Generation Enterprise

4.8 ausgezeichnet 6 Meinungen
Columbia Business School
In New York City (USA)
  • Columbia Business School

Preis auf Anfrage
PREMIUM-KURS

Wichtige informationen

Tipologie Kurs
Ort New york city (USA)
Beginn 11/04/2018
weitere Termine
Beschreibung

Today, every business is, in part, a digital business. In every industry, traditional business models and processes are being transformed by the spread of new digital technologies and the rise of new disruptive threats.


In order to adapt and thrive, organizations need leaders who can think strategically and harness each wave of digital change to create new value for customers and new opportunities for their business.


The three-day program Digital Business Strategy focuses on how executives can innovate new strategies and business models in order for their organizations to thrive in the digital age. Case studies will feature both digital trailblazers and traditional enterprises that are adapting to the digital age. Participants will leave with a set of planning tools and strategies to apply immediately in their own companies.

Wichtige informationen

Voraussetzungen:

Um diesen Kurs besuchen zu dürfen, sollten Sie einen dieser Bildungsgrade haben: Bachelor's Degree, Professional Diploma, Masters , Doctoral Degree (PhD)

Veranstaltungsort(e)
Wo und wann
Beginn Lage
11 Apr 2018
25 Sep 2018
New York City
3022 Broadway, New York, USA
Karte ansehen
Beginn 11 Apr 2018
25 Sep 2018
Lage
New York City
3022 Broadway, New York, USA
Karte ansehen

Meinungen

4.8
ausgezeichnet
Kursbewertung
100%
Empfehlung der User
4.7
ausgezeichnet
Anbieterbewertung

Meinungen über diesen Kurs

D
David Liss
12.12.2017
Das Beste: The fundamental theories provided in digital business strategy pertain to all business types. The digital market is an essential tool for businesses to survive and the tools we learned can help us apply this within our businesses.
Zu verbessern: Nothing.
Kurs abgeschlossen: Dezember 2017
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
P
Pornchai Rattananontachaisook
11.12.2017
Das Beste: Fantastic professor. Great material. Highly recommended
Zu verbessern: .
Kurs abgeschlossen: Dezember 2017
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
T
Teuku Muda Nanta
10.12.2017
Das Beste: Today's trend is becoming digital in our everyday life. Every business is a digital business. It is imperative to have understanding deepy about digital business strategy. Columbia Business School is the chosen one to have the opportunity learning digital business strategy as much as expected.
Zu verbessern: Nothing.
Kurs abgeschlossen: Dezember 2017
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja

Was lernen Sie in diesem Kurs?

Business Strategy
Business Process
Management
Leadership
Team Bonding
Team Leader
Team Performance
Management Planning
Leader
Digital Business Strategy
Team Bonding
Digital Business Strategy

Themenkreis

Program Structure


Digital Business Strategy combines a mix of dynamic lectures, interactive discussion, and group work in small teams. Sessions will focus on strategic concepts, frameworks, and case studies of digital innovation and organizational change. Executives will apply the tools of the course to real-world business challenges, as well as to their own organizations. Strategic concepts will be illustrated through case studies of companies in diverse industries – including retail, consumer goods, b2b, hospitality, financial services, healthcare, automotive, media, technology, and business services.


Sample Session Titles:

  • The 5 Domains of Digital Transformation: A Holistic Framework
  • Customer Network Strategy: Understanding and Harnessing Digital Behaviors
  • Platforms, Copetition, and Multi-Sided Business Models
  • Big Data at Work: New Data Types, New Tools, and New Organizational Processes
  • The Data Asset Map: Building the Value of Your Data Over Time
  • A/B testing, Experimentation, and Minimum Viable Products
  • Translating the Lean Startup to Enterprise-Scale Innovation
  • Value Proposition Adaptation: A Customer-Centric Tool for Rapid Change
  • The Disruptive Business Model Map: Customer Trajectories, Network Effects, and Disruptive Scope
  • Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
  • Leadership and the Customer Value Imperative