Columbia Business School Executive Education Online

Digital Marketing

3.5 fantastisch 2 Meinungen
Columbia Business School Executive Education Online
  • Columbia Business School Executive Education Online

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Wichtige informationen

Tipologie Kurs
Niveau Advanced
Methodologie Online
Unterrichtsstunden 36h
Dauer 3 Months
Online Campus Ja
  • Kurs
  • Advanced
  • Online
  • 36h
  • Dauer:
    3 Months
  • Online Campus

Digital marketing is on the rise due to the increasing social media and internet presence when marketing companies and businesses. Do you want to join this growing industry? Complete this course at to find out more

The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools.

To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.

This course is designed to give you all the knowledge to succeed in marketing businesses and companies through social media, customer engagement and planning.

Enrol today at

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Meinungen über diesen Kurs

Panagiotis Bakas
Über den Kurs: You could gain substantial theoritical knowledge but not enough "deployable" one.
Kurs abgeschlossen: Mai 2019
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
Abbass Sayegh
Über den Kurs: This is what you call masterpiece
Kurs abgeschlossen: Mai 2019
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
*Erhaltene Meinungen durch Emagister & iAgora

Was lernen Sie in diesem Kurs?

Digital Marketing
Social Media
Best Practices
Social networks
Digital marketing strategy


  • Module 1: From Mass Marketing To Customer Networks
  • Module 2: The Digital Advertising Mix: Key Channels And Principles
  • Module 3: Five Core Behaviors Of Customers In The Digital World
  • Module 4: Access Strategy
  • Module 5: Engage Strategy: Content Marketing, Utility, Messaging, and Brands as Publishers
  • Module 6: Customize Strategy: Targeting, Personalization and Marketing to a Segment of One
  • Module 7: Connect Strategy: Social Media, Communities and the Power of Conversation
  • Module 8: Collaborate Strategy: Crowdsourcing, Crowdfunding, and Open Platforms
  • Module 9: Lessons From Brand Failures
  • Module 10: Best Practices for Brands on Social Networks
  • Module 11: Making Digital Matter: Metrics, ROI and Agile Modelling
  • Module 12: Five-Step Process of Planning and Executing a Digital Marketing Strategy
  • Module 13: Organizational Challenges of Digital Marketing
  • Module 14: Six Faces of the (Near) Future of Digital Marketing

Zusätzliche Informationen

The Flexible payment option allows a student to pay the course fee in installments. This option is made available in the application form and should be selected before making the payment.The following payment options are available for the Digital Marketing course:

Pay in Full Pay the entire course fee of USD 1,400 at once. Pay in 2 installments The first installment of USD 771 would be due immediately. The final installment of USD 657 is to be paid by 29 May 2019. Pay in 3 installments The first installment of USD 588 is due immediately. The second installment of USD 441 is to be paid by 29 May 2019. The final installment of USD 441 is to be paid by 23 June 2019.