Regent's University London

Global Management (Marketing) BA (Hons)

5.0 ausgezeichnet 1 Meinung
Regent's University London
In London (England)

Originalpreis in GBP:
£ 18.000

Wichtige informationen

Tipologie Bachelor's degree
Ort London (England)
Dauer 3
Beginn September 2020
weitere Termine
  • Bachelor's degree
  • London (England)
  • Dauer:
  • Beginn:
    September 2020
    weitere Termine

The BA (Hons) Global Management with Pathways is carefully structured to offer you an integrated and holistic approach to management studies. It builds your skills across four complementary areas of management practice, after which you follow a specialist pathway. The programme not only taps into current trends, but also looks to the future, allowing you to study subjects that are highly relevant in today’s competitive workplace and prepare to manage changing future trends. You will learn the key skills, such as critical thinking and negotiation that are vital to current and future business leaders. You will learn to manage uncertainty and assess risk and become a confident decision-maker. We encourage you to challenge established pre-conceptions and critically question the world around you, developing both resilience and adaptability.   Register for an Open Day Why should I choose this programme? The key to effective marketing and business success is understanding what customers want and responding accordingly. This pathway explores contemporary marketing strategy and practice by tapping into the latest developments in the global marketplace. You will focus on every aspect of marketing, from the research phase to the product, from identifying customers to creating a promotional campaign, from sales forecasts to marketing strategy. You will challenge the current status quo through applying traditional and new approaches to media skills and develop the marketing know-how that enables you to respond to today’s constantly evolving marketplace. You will examine marketing from a local as well as global perspective and explore a variety of real-life marketing situations to build a strategic approach to marketing management and understanding of contemporary issues.  Key skills, aims and objectives The BA (Hons) Global Management with Pathways...

Wichtige informationen
Welche Ziele verfolgt der Kurs?

Study methods A wide range of curriculum delivery methods are used on the programme, from traditional lectures and seminars, to technology-supported ‘flipped classroom’ workshops and labs. As you progress through the levels of the programme, the emphasis shifts from learning to analysis and critical appraisal of the subject matter, reflecting your academic and personal development. We emphasise the practical application of academic learning, always seeking to develop connections between practice and theory. You will explore real-world case studies, visit different organisations around London and hear from regular guest lecturers. You will also have the ability to test your own skills through role plays and experiential learning/simulations, where you have the opportunity to shape the evidence of your own learning.

Einrichtungen (1)
Wo und wann
Beginn Lage
Inner Circle, Regent's Park, NW1 4NS, London, England
Karte ansehen
Beginn Jan-2020
Inner Circle, Regent's Park, NW1 4NS, London, England
Karte ansehen


Empfehlung der User

Meinungen über diesen Kurs

Über den Kurs: I think that Regent's University has all the tools to engage students in the current professional world, while also helping them to enjoy the uni experience. I had the best experience so far
Kurs abgeschlossen: April 2019
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
*Erhaltene Meinungen durch Emagister & iAgora

Was lernen Sie in diesem Kurs?

IT Law
Marketing Strategy
Programme Planning
Marketing Research



This is a three-year, full time programme. 


Modules are subject to approval 

Core modules Year 1 

  • Academic Environment
  • Accounting and Finance
  • Analytical Tools and Techniques for Business
  • Business Economics
  • Global Perspectives (Regent's compulsory elective)
  • People and Organisations
  • Principles of Marketing

Core Modules Year 2 

  • Introduction to Business Law
  • Strategic Management
  • Sustainability
  • Marketing Communications
  • Marketing Research

Optional modules (choose 1) 

  • Brand Strategy
  • Essential Law for Marketers
  • PR and Corporate Communications
  • Services Marketing
  • Regent’s Elective Module (compulsory, choose 2 from list)

Core modules Year 3 

  • Optimising Operations and Change
  • Consumer and Marketing Psychology
  • Contemporary Marketing in Action
  • Digital Marketing and Data Analytics
  • Marketing Strategy

Optional modules 

  • Brand Strategy
  • Essential Law for Marketers
  • PR and Corporate Communications
  • Services Marketing

For a list of elective modules for BA (Hons) Global Management with pathways please see here.

Module descriptions will be available shortly.