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Business Consort - Digital & Social Media Academy

Google Adwords

Business Consort - Digital & Social Media Academy
Online

113 
*Orientierungspreis
Originalpreis in GBP:
£ 99

Wichtige informationen

Tipologie Kurs
Niveau Beginner
Methodologie Online
Unterrichtsstunden 120h
Beginn nach Wahl
Online Campus Ja
Beratungsservice Ja
  • Kurs
  • Beginner
  • Online
  • 120h
  • Beginn:
    nach Wahl
  • Online Campus
  • Beratungsservice
Beschreibung

The online Google Adwords course is designed to teach you techniques for setting up and understanding how to work with Google AdWords and pay per click (PPC) advertising.

Einrichtungen (1)
Wo und wann
Beginn Lage
nach Wahl
Online
Beginn nach Wahl
Lage
Online

Was lernen Sie in diesem Kurs?

Marketing Tools
Marketing
Marketing Strategy
Pay per click training
Advertising
Marketing Analysis
Marketing Campaign
Marketing Mix
Marketing Network
Marketing Research

Themenkreis

The online Google adwords course is designed to teach you techniques for setting up and understanding how to work with Google AdWords and pay per click (PPC) advertising.

120 minutes – 24/7 access to your coursesBUY NOW & Start learning straight away!

The Online Google AdWords training course is designed to teach you basic techniques for setting up and understanding how to work with Google AdWords and pay per click (PPC) advertising.

In this online training course, participants will learn how Google AdWords work, what PPC means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

Participants can immediately apply what they learned and get started with their own AdWords campaign.

AdWords training materials include a student workbook that makes a great reference tool for learners,

Start designing your own AdWords campaign today!

Course OutlineSession One: Course Overview

Session Two: Understanding AdWords Lingo

  • First Up, SEO
  • AdWords Defined
  • How PPC Works

Session Three: Creating an AdWords Strategy

  • Planning
  • Choosing Keywords
  • Getting Good with Keywords
  • Long Tail and Short Tail
  • Understanding Ad Groups

Session Four: Creating a PPC Campaign

  • Setting Your PPC Budget
  • The Quality Score

Session Five: Designing Your Ads

  • Choosing Your Language
  • Persuasive Techniques
  • Keeping Your Eyes Open
  • Structuring your Ad

Session Six: Looking at Success

  • Understanding Key Metrics
  • Higher Clickthrough Rates (CTR) Help
  • Setting Up Split Tests
  • Using Google’s Display Network (GDN)
  • When to Ask for Help