Study247

      Google Analytics

      Study247
      Online

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      Tipologie Kurs
      Methodologie Online
      Beginn nach Wahl
      • Kurs
      • Online
      • Beginn:
        nach Wahl
      Beschreibung

      Course Description
      Google Analytics is the most widely used Analytics platform for businesses in the word. It is used on approximately 85% to 90% of all web-related businesses. Business managers and employees need to have real time data to evaluate the performance of key metrics within their websites and Google Analytics provides an intuitive interface with granular performance data.
      Without Google Analytics marketing and operations related to company websites would be pure guess work. With the use of this software companies can grow and formulate strategies for marketing, operations and sales.
      This course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioural data, audience conversion and will have an extremely well-rounded knowledge base with this software.
      Remember, being proficient in Google Analytics will easily set you apart in the job market.

      Einrichtungen (1)
      Wo und wann
      Beginn Lage
      nach Wahl
      Online
      Beginn nach Wahl
      Lage
      Online

      Was lernen Sie in diesem Kurs?

      Strategic Management
      Database
      Operating Systems
      Marketing
      Sales Techniques
      Digital Marketing
      Web Marketing
      Business management
      Google analytics
      API management

      Themenkreis

      Module 1: Introduction to Google Analytics

      • 1.0 Intro Definitions Pt 1
      • 1.1 Intro Definitions Pt 2
      • 1.3 How Google Analytics Works

      Module 2: Fundamentals of Google Analytics

      • 2.0 Build Analytics Infrastructure
      • 2.1 Setting Up Conversion Data
      • 2.2 Input New Users
      • 2.3 Setting Up Conversion Data
      • 2.4 Examine Extra Points

      Module 3: Basics of Google Anayltics

      • 3.0 Basic Features
      • 3.1 Dashboard
      • 3.2 Shortcuts
      • 3.3 Adding a Dashboard
      • 3.4 Sharing Reports
      • 3.5 Alerts
      • 3.6 Realtime Analytics
      • 3.7 Standard Reports
      • 3.8 Views

      Module 4: Reports in Google Analytics

      • 4.0 Acquisitions Intro
      • 4.1 All Traffic Aquasitions
      • 4.2 Acquisitions Overview
      • 4.3 Acquisition Channels
      • 4.4 Cross Development
      • 4.5 All Referrals
      • 4.6 Campaign
      • 4.7 Keywords
      • 4.8 Social
      • 4.9 Webmaster Tools

      Module 5: Behavioral Reports

      • 5.0 Behavioral Reports Intro
      • 5.1 Dimensions
      • 5.2 Content Drilldown
      • 5.3 Landing Pages
      • 5.4 Exist Pages
      • 5.5 Events
      • 5.6 Event Flow Report
      • 5.7 Working with Events
      • 5.8 Site Search Report
      • 5.9 Working Site Report
      • 5.10 Site Search 2
      • 5.11 Site Search 3
      • 5.12 Behavior Flow Report
      • 5.13 Site Speed
      • 5.14 Using Site Speed Search
      • 5.15 Page Timings
      • 5.16 Speed Suggestions
      • 5.17 User Timing Adsense
      • 5.18 Experiments
      • 5.19 Inpage Analytics

      Module 6: Audience

      • 6.0 Audience Reports
      • 6.1 Location Report
      • 6.2 Language
      • 6.3 Behavior
      • 6.4 Frequency Recency
      • 6.5 Engagement Report
      • 6.6 Technology Reports
      • 6.7 Mobile Reporting
      • 6.8 Demographic Report
      • 6.9 Interests
      • 6.10 Visitor Flow Chart

      Module 7: Conversions

      • 7.0 Intro
      • 7.1 Funnel Visualization
      • 7.2 Goal Flow Report
      • 7.3 Reverse Goal Path
      • 7.4 Goal URLs
      • 7.5 Ecommerce Reports
      • 7.6 Product Performance Reports
      • 7.7 Transactions Report
      • 7.8 Time to Purchase Report
      • 7.9 Multi-channels Funnels Report
      • 7.10 Assisted Conversion Report
      • 7.11 Top Conversion Paths Report
      • 7.12 Time, Log & Path Length Report
      • 7.13 Attribution Report & Model Comparison Tool
      • 7.14 Conclusion