IBM Unica Campaign 8.6 Introduction to Advanced Techniques

This course is developed and owned by an IBM Authorized Global Training Provider: LearnQuest

Derivative Works Courses are developed by an IBM authorized Global Training Provider. The content of the course is based on IBM products and services. It offers skills or services that IBM does not offer in the course catalog today and are intended to compliment our existing portfolio. The course is developed by the Training Provider. IBM solely provides a market place to advertise the courses on our external websites, ibm.com/training and lists the Global Training Provider who owns the content.

The first part of this bootcamp the course explores the basics of designing, building, and executing a marketing campaign using IBM Unica Campaign. It prepares you to configure IBM Unica Campaign's processes for use in campaigns from simple to moderate in complexity, use data structures in campaigns, create offers and apply them to campaigns, and to track responses to campaigns.

In the second part of the class, participants learn how to build effective and high performing Campaign flowcharts, learn techniques for designing table catalogs, and use various utilities to become more productive with the product.The first part of this bootcamp the course explores the basics of designing, building, and executing a marketing campaign using IBM Unica Campaign. It prepares you to configure IBM Unica Campaign's processes for use in campaigns from simple to moderate in complexity, use data structures in campaigns, create offers and apply them to campaigns, and to track responses to campaigns.