EMAGISTER CUM LAUDE
EMAGISTER CUM LAUDE
Middlesex University

International Tourism Management BSc Honours

4.4 fantastisch 4 Meinungen
Middlesex University
In London (England)
  • Middlesex University

Preis auf Anfrage
PREMIUM-KURS

Wichtige informationen

Tipologie Master
Ort London (England)
Dauer 1
Beginn nach Wahl
  • Master
  • London (England)
  • Dauer:
    1
  • Beginn:
    nach Wahl
Beschreibung

Would you like to develop your skills and acquire important knowledge in the field of tourism? If the answer is yes, this programme is right for you.


Tourism is a thriving international economic sector and at Middlesex we prime our students with the skills and knowledge to get ahead in a diverse and exciting tourism management career.        


Ask for more information through Emagister's website.         

Einrichtungen (1)
Wo und wann
Beginn Lage
nach Wahl
London
The Burroughs, NW4 4BT, London, England
Karte ansehen
Beginn nach Wahl
Lage
London
The Burroughs, NW4 4BT, London, England
Karte ansehen

Meinungen

4.4
fantastisch
Kursbewertung
100%
Empfehlung der User
4.7
ausgezeichnet
Anbieterbewertung

Meinungen über diesen Kurs

M
Miaki
23.05.2018
Das Beste: The city is interesting one of the capitals of the world. One really gets to know himself if he/she lives in a city like this.
Zu verbessern: nothing to improve
Kurs abgeschlossen: Mai 2018
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
N
Naila Malik .
15.03.2017
Das Beste: The broad selection of modules allowed me to tailor my course according to my desired career path.
Zu verbessern: All good.
Kurs abgeschlossen: März 2017
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
.
19.03.2017
Das Beste: I really enjoyed meeting people from different backgrounds and cultures. Having a diverse range of students made class debates much more interesting.
Zu verbessern: All good.
Kurs abgeschlossen: März 2017
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
*Erhaltene Meinungen durch Emagister & iAgora

Was lernen Sie in diesem Kurs?

Problem Solving
Sociology
Primary
Tourism and Hospitality
Hospitality
Customer Service
International Tourism Management
Marketing
International
Global
Public
Project
Planning
Tourism
Industry
Employability
Social Media
Communication Training
Tourism Geography
Tourism Hospitality
Tourism Industry
Hospitality
Tourism management
Geography
Society
Marketing Theory
Global Tourism Dynamics
Researching people

Themenkreis

Course content

What will you study on the BSc International Tourism Management?

In the area of tourism management you will learn to critically evaluate the tourism sector business environment, including tourists and the places they visit. international tourism and global sustainable development will enable you assess the contribution and impacts of tourism on society, while tourism policy, planning and marketing will give you an understanding of the application of innovative ideas to the development of tourism for the future

What will you gain?

The course will provide you with highly relevant and key business management skills, including problem solving, team-working/interpersonal skills, leadership and time management. You will also gain essential communication and decision making experience for a dynamic and fast-paced international environment, including the ability to forecast and evaluate the impact of tourism development in specific contexts. Planning and marketing skills such as data analysis, critical thinking and innovation are also core to the course, as well as knowledge of the latest digital technology and software available for business.

Modules

* module details subject to validation *

  • Year 1
    • Opportunities and resources in tourism (30 credits) - Compulsory

      This module aims to provide you with an understanding of key economic concepts, theories and skills necessary to evaluate the economic impact of tourism. It will enable you to employ a data-driven approach to the evaluation of resources and opportunities in tourism as tourism professionals. The fieldwork will introduce basic research skills and allow you to link theory to practice.

    • Tourism and society (30 credits) - Compulsory

      This module aims to provide students with space to explore the social context oftourism and to learn to think as social scientists. That entails developing their skillsin reading, critical thinking, and in written and verbal communication. We start withwhere students find themselves, and by encouraging them to work in everwideningcircles we hope that they will discover the complexity of what appear tobe relatively simple issues.

    • Marketing theory and practice (30 credits) - Compulsory

      This module is designed to provide students with an overview of key marketingconcepts and techniques, as they apply in a variety of organisations and in bothconventional and online environments. Students will develop knowledge andunderstanding of the core role of marketing in determining the growth potential ofan enterprise, including the value of the marketing mix in ensuring successfulmarketing implementation and the significance of external and internal operatingenvironments for marketing practice.

    • The international tourism industry and employability (30 credits) - Compulsory

      The module aims to provide an introduction to the key sectors that are integralto the tourism business, whilst exploring the dynamic relationships betweenthem. It also acquaints the students with significant stakeholders at bothorganisational and industry levels. Through creating an awareness of relevantindustry trends and happenings, the module provides an overview of theopportunities and challenges, along with focus on vital skills and competenciesneeded by students starting a career in the tourism industry.

  • Year 2
    • Contemporary tourism management (30 credits) - Compulsory

      This module aims to examine theories and practices of tourism management. It analyses critically the challenges faced by the tourism industry in the context of contemporary management functions and tourist/visitor behaviour which is a fundamental part of the module content. This module also assists students in developing professional and entrepreneurial skills in this dynamic industry such as creativity, communication, problem-solving, teamwork, project management, research and logical reasoning through planning and developing a bespoke tour itinerary guided by consumer behaviour theories

    • Researching people and places (15 credits) - Compulsory

      This module aims to develop critical awareness of a range of quantitative and qualitative research methodologies and techniques relevant to academic investigation of tourism industry issues. It will also develop students’ ability to relate theory to real-world case study material, making clear the links between theory, method and data. Specific attention will be paid to exploration of key research methods and techniques and their applicability to a range of tourism-related research contexts. Changes in approach, especially the rise of qualitative approaches and techniques, will be considered. The module will also seek to promote students’ ability to think critically– or critique –existing research.

    • Experiential learning overseas (15 credits) - Compulsory

      This module aims to develop abilities of students to independently conduct theoretically informed, ethically-rigorous primary data collection in a mature, international tourism destination. Students will be challenged to systematically analyse the datasets that derive from these collection processes, and to synthesise such findings with relevant secondary source material. Furthermore, students will need to  clearly communicate the findings generated via the above processes by way of a creative group presentation, and a written experiential learning narrative (ELN) that conforms to professional, academic standards.

    • Consulting project in tourism (15 credits) - Optional

      This module is a group-based consultancy project that aims to offer students avaluable opportunity to engage in a live brief commissioned by an external clientand to investigate real-world challenges faced by the client. Based on theresearch findings, students will work in partnership with the module leader, whoalso acts as the project leader and the mentor providing support and guidance, toco-create solutions to improving the ways the client communicates and interactswith its customers and the public.

    • Aviation and passenger transport management (15 credits) - Optional

      This module aims to generate critically-informed understanding of the relationships between the tourism industry and key public passenger transport modes (including aviation, rail, coach and bus systems). The current standing of these modes -in terms of public–private relations, industry funding and management arrangements, and demand trends - will be situated within their recent historical context. The module will also directly address sustainability issues, and afford a strong focus to practical considerations relevant to securing employment in these sectors.

    • Tourism enterprise and revenue management (15 credits)- Optional

      The module aims to provide students with an understanding of tourism enterprise and the significance of the small businesses, which dominate the tourism sector. Enterprise-related concepts such as entrepreneurship, innovation and creativity will be analysed. Revenue management theory and practice as well as the impact it has on tourism and hospitality businesses and customers is also a major component of  this  module. Students will gain the knowledge and skills required to make appropriate management decisions for sustainable financial success.

    • Tourism business (15 credits) - Optional

      The module builds on ‘The International Tourism Industry and Employability’ module in the first year to further develop the understanding of the significant aspects of the tourism business. It aims to familiarise students with key theoretical concepts, evaluate them and apply them in practice. Through identifying trends in the global tourism industry, the module also seeks to create awareness of major developments, opportunities and challenges in the global tourism business.

    • Responsible tourism management (15 credits) - Optional

      Through the study of a wide range of case studies from diverse geographical environments this module aims to provide a broad critical understanding of the opportunities and constraints involved in developing more responsible and sustainable forms of tourism. Alternative strategies for improving tourism sustainability will be examined. A key consideration is how to achieve the balance between the environmental, social and economic aspects of tourism.

    • Tourism languages (15 credits) - Optional

      The module aims to enable students with little or no previous knowledge of these languages to acquire basic language skills (speaking, listening, reading and writing) so as to be able to communicate at a basic level on everyday situations.

    • Emerging markets: China and Latin America (15 credits) - Optional

      This module examines the shift in the last decades in the world economy that has given rise to the emerging economies (China and Latin America) phenomenon, and how the contexts it generates, impact businesses and tourism in them. Furthermore, the module examines the thriving relationship between China and Latin America that has been developing for the last decades and analyses the mutual impact for businesses and tourism on both sides.

    • Developing employability through work placement (60 credits) - Optional

      The primary aim of these work experience modules is to provide you withflexibility to undertake a period of work experience without having to take anextra year of study. This is achieved by integrating your learning at work withyour studies. You will attain a sandwich degree within three rather than fouryears.In the first year of study you will be required to record and reflect upon yourlearning at work and in the second year to reflect on how you have developedand built on your learning from the previous year as well as complete a reporton the organisation you worked for. The modules will therefore support you toreflect on your own development, integrate theory and practice, develop yourcommercial awareness and thus enhance your personal and professionaldevelopment.

  • Year 3
    • Creative branding in tourism (30 credits) - Compulsory

      This module aims to develop students’ understanding of theories and business practice concerning building strong brands in travel and tourism. Students will learn how certain content in social media managed to engaged with target audiences and viewers in a compelling way and achieved branding agendas simultaneously, and even went viral online. The module not only promotes creative thinking and problem solving skills but also develops students’ abilities to create branding solutions and a coherent plan in selected social media platforms.

    • Tourism policy -making (30 credits) - Compulsory

      This module examines some of the contemporary issues facing tourism through a global to local framework. The module aims to provide a critical awareness and understanding of alternative policy and planning approaches and the institutions involved in formulating policy responses. Case studies are used to explore the potential and limitations of different theoretical approaches.

    • Customer service management in tourism and hospitality (15 credits) - Optional

      The module aims to develop a critical understanding of customer service management as a key component of organisational culture and business strategy. Theories and models used to shape the financial analysis, application and design of customer service will be explored. Students will gain practical and theoretical insight into the implementation, communication, management and measurement of customer service. Consumer and market research theories and models to support customer relationship building will be examined and evaluated as will ways to promote customer service internally and externally.

    • Hospitality business management (15 credits) - Optional

      This module aims to develop a critical understanding of the scope and current trends in the global hospitality industry including corporate profiles of key players. Leadership and management theory and models will be explained and analysed in the context of hotel, restaurant and management services. This module will also examine operational management models relevant to hotels, including rooms division and food and beverage management, and to restaurants and managed services.

    • Event planning and management (15 credits) - Optional

      This module aims to develop an understanding of event planning, management and operations in all types and scales of events. Its focus is mainly on the practical considerations of running an event. Throughout this module students will develop their own event concept and implementation plan including: event concept, theme and design, venue selection, project management, event marketing, staging and logistics, human resource and financial management, risk management, health and safety and the legal context and lastly evaluation of events.

    • Event sector (15 credits) - Optional

      The aim of this module is to develop a critical understanding of the events sector, the impacts and legacy of events. Students will be introduced to a range of corporate, sporting, arts and cultural events and festivals, including community, hallmark and mega events. This module will also cover different perspectives on events classification, origins, current and future trends. The motivations and roles of the private, public and third sectors in the development and execution of events will also be discussed and analysed.

    • Tourism in cities (15 credits) - Optional

      This module aims to introduce students to the extent and variety of city tourism, to assess its impacts in different types of cities and to examine pertinent contemporary issues that have emerged around its expansion, such as gentrification, commodification, socio-spatial divisions and regeneration.The module places urban tourism in the context of changes in the economy, in politics and in leisure in order to critically assess its impacts on its stakeholders, and evaluate its potential and the pitfalls.

    • Heritage Tourism (15 credits) - Optional

      This module aims to provide a critical examination and evaluation of the unique dynamics of heritage and tourism development from both social sciences and management perspectives. It thus attempts to integrate a rich diversity of academic discussions and industry practices in heritage and tourism studies.Students are expected to consolidate key theoretical frameworks surrounding heritage in tourism contexts and engage with contemporary practices of heritage tourism development at both global and local levels.

    • Tourism supply chain and sector analysis (15 credits) - Optional

      This module aims to introduce the concept of supply chain management and related theories. The module seeks to provide  students with the knowledge and tools necessary to critically analyse the Tourism, Hospitality and Aviation Industry Sectors with regard to current industry practices. Students are also able to view tourism products as a value-added chain of different service components and identify ways to effectively manage the interrelated tourism business operations to better meet customer needs and accomplish business goals.

    • Tourism languages (15 credits) - Optional

      The module aims to enable students with little or no previous knowledge of these languages to acquire basic language skills (speaking, listening, reading and writing) so as to be able to communicate at a basic level on everyday situations.

    • Dissertation- final year project (30 credits) - Optional

      This module aims to provide students with the opportunity to undertake an individual investigation in a chosen area of interest in the field of tourism or hospitality. It aims to encourage students to take responsibility for their own learning by conducting an in-depth study using either primary or secondary data and drawing appropriate conclusions from it.

    • Work placement project (30 credits) - Optional

      The primary aim of the work placement module is to provide students with the opportunity to undertake a period of work experience (minimum of 30 days) from which they learn about, business in general, and the organisation and the sector within which it operates as well as the key drivers of business success.The work placement will provide an insight into the world of work and appropriate conduct at work. The module will therefore facilitate students in the process of becoming and staying employable through assertiveness, continuing development and reflection on both their development and the link between theory and practice.

    • Social media and viral marketing (15 credits) - Optional

      actical experiences. The aim is to familiarise yourself with research and practice in the field of Strategic Management, Organisational behaviour, Human Resource...