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Centre of Excellence

Internet Marketing Strategies for Business Course

4.7 ausgezeichnet 3 Meinungen
Centre of Excellence
Online

148 € 57 
zzgl. MwSt.
*Orientierungspreis
Originalpreis in GBP:
£ 127  £ 49

Wichtige informationen

Tipologie Kurs
Methodologie Online
Unterrichtsstunden 150h
Beginn nach Wahl
  • Kurs
  • Online
  • 150h
  • Beginn:
    nach Wahl
Beschreibung

What will you learn?
Internet marketing is an important part of any business strategy, regardless of the size of the company and whether or not they are doing business online. Through this course you will learn the many ways to market a business online and how each element works independently and together.
This course outlines what internet marketing is and why it is an essential practice for any business. You will discover the benefits to having an online presence, the importance of implementing an effective internet marketing strategy, what this means, and the various areas of activity within it.
Planning is an important part of any strategy. The Internet Marketing Strategies for Business Course helps you to define your goals, identify your target customers, figure out what type of campaign you need to develop, and understand the importance of timing your campaigns and monitoring their effectiveness.
Search engine optimisation (SEO) is often misunderstood. It requires understanding and work but it is possible to do well in search rankings. This course explains what SEO is, how it works, and what you can do to improve your ranking.
From the Internet Marketing Strategies for Business Course, you will learn about content marketing. You will discover what it is and what the benefits are to the business and the consumer. You’ll learn what the different types of content are and why you would choose to produce certain types of content, how to know what content to produce for your company, how to plan your content, and ways to measure and refine your work..
You’ll discover how social media is used for marketing by businesses and the reasons it has become an important part of marketing strategy. The course covers the influential role of customers in the success of a business’s social media efforts and what needs to be considered when choosing the platforms you use

Wichtige informationen

Frühbucherrabatt:

Einrichtungen (1)
Wo und wann
Beginn Lage
nach Wahl
Online
Beginn nach Wahl
Lage
Online

Meinungen

4.7
ausgezeichnet
Kursbewertung
100%
Empfehlung der User
4.6
ausgezeichnet
Anbieterbewertung

Meinungen über diesen Kurs

M
Mike Thomson
16.09.2018
Das Beste: I would highly recommend them. SLA for marking assignments advises 2 weeks but rarely was this the case, instead it was within 7 days, comparable with other well known online services.
Zu verbessern: -
Kurs abgeschlossen: September 2018
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
M
Mieke
03.01.2018
Das Beste: I did Angel theraphy course from here and it was fantastic. I am glad I joined here.
Zu verbessern: All ok
Kurs abgeschlossen: Januar 2018
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
S
Soaplady
16.09.2018
Das Beste: Excellent level of support - patient, proficient and timely - wouldn't hesitate to recommend them and will be looking out for more courses in the future.
Zu verbessern: Nothing to change
Kurs abgeschlossen: September 2018
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
*Erhaltene Meinungen durch Emagister & iAgora

Was lernen Sie in diesem Kurs?

Benefits
Internet
Email
Works
Internet Marketing
Marketing
Marketing Strategy
Email Marketing
SEO
Planning
Social Media
Media
Affiliate marketing

Themenkreis

Module 1: What is Internet Marketing?

  • Part 1: Why implement Internet marketing?
  • Part 2: The benefits of Internet marketing
  • Part 3: What is Internet marketing?
  • Module 1 Assessment

Module 2: Steps to planning your campaigns

  • Part 1: Set Goals
  • Part 2: How to choose which Internet marketing strategies to use
  • Module 2 Assessment

Module 3: Search Engine Optimisation

  • Part 1: Search Engine Optimisation
  • Part 2: Core components of SEO
  • Part 3: Mobile
  • Module 3 Assessment

Module 4: Content Marketing

  • Part 1: What is content marketing?
  • Part 2: What are the different types of content?
  • Part 3: How do you know which content you should create?
  • Module 4 Assessment

Module 5: Social Media Marketing

  • Part 1: What is social media marketing (SMM)?
  • Part 2: The new role of the customer
  • Part 3: Creating a SMM campaign
  • Part 4: Different social media sites
  • Part 5: Advertising on social media
  • Part 6: Social media metrics
  • Module 5 Assessment

Module 6: Email Marketing

  • Part 1: What is email marketing?
  • Part 2: How to build an email list
  • Part 3: How to create an e-newsletter
  • Part 4: Email marketing metrics
  • Module 6 Assessment

Module 7: Affiliate Marketing

  • Part 1: What is affiliate marketing?
  • Part 2: Different types of affiliate programmes
  • Part 3: How does affiliate marketing work?
  • Part 4: How to start your own affiliate programme
  • Module 7 Assessment

Module 8: SEM and Paid Internet Advertising

  • Part 1: What is Search engine marketing (SEM)?
  • Part 2: Creating an effective PPC Campaign
  • Part 3: Managing a PPC campaign
  • Module 8 Assessment