Marketing - BBA (Hons)
In Hong Kong (Hong Kong)
Hong kong (Hong Kong)
Looking for a bachelor’s in marketing? Look no further! The Bachelor of Business Administration (Honours) in Marketing offered by Emagister and accredited by the Hong Kong Polytechnic University has all you need.
With a solid business base, this bachelor’s programme will train your professional skills through practical exercises. You will be able to choose different subjects regarding marketing, such as market research, consumer behaviour, marketing management and internet marketing, to name a few. This comprehensive degree will prepare you to be a competent marketing professional.
Ready to start your marketing career? Contact the Hong Kong Polytechnic University through Emagister.co.uk and enrol in this programme.
Welche Ziele verfolgt der Kurs?:
This programme provides students with:
- A well-rounded business education;
- Competence in the analysis, planning, implementation and control of marketing decisions;
- Analytical ability and research competence;
- The ability to communicate, interact and intervene in the integrative role that is ascribed to marketing;
- Appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and
- Literacy in the use of information systems and technology that is relevant to marketing.
Ist dieser Kurs für mich?: Individuals who want to pursue a career in Marketing.
Voraussetzungen: Applicants to this 4-year undergraduate programme must satisfy the minimum academic and language requirements dictated by the University. Please refer to the University's website for more information.
- Internet Marketing
- Consumer Behaviour
- Business Marketing
- Marketing Research
- Personal Development
- Global marketing
- Business Analytics
This is a very flexible programme that offers opportunities to study various marketing areas.
Year One covers the university core curriculum and fundamental business subjects, such as Healthy Lifestyle, Leadership & Intra-Personal Development, Introduction to Psychology, Introduction to Business Analytics, Introduction to Economics, Introduction to Statistics for Business, Introduction to Marketing, along with Language and Communication Requirements subjects.
From Year Two onwards, students continue their general business education with subjects such as Management and Organisation, Corporate Social Responsibility, and study marketing in greater depth through subjects such as Consumer Behaviour, Marketing Research, Global Marketing, Business to Business Marketing, Marketing Strategy and Product Management. They can structure their own study paths through a selection of Electives including Further Marketing Research, Marketing Channel Management, Internet Marketing, Sales Management and Strategic Brand Management. Students also have the chance of integrating their marketing knowledge through a Marketing Capstone Project.
Along with a Major in Marketing, students can take a Minor, either in another business discipline or in a non-business discipline.
Marketing - BBA (Hons)