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Centre of Excellence

Marketing & PR for Small Businesses Diploma Course

4.3 fantastisch 3 Meinungen
Centre of Excellence

149 € 57 
zzgl. MwSt.
Originalpreis in GBP:
£ 127  £ 49

Wichtige informationen

Tipologie Kurs
Methodologie Online
Unterrichtsstunden 150h
Beginn nach Wahl
  • Kurs
  • Online
  • 150h
  • Beginn:
    nach Wahl

What You'll Learn from the Marketing & PR for Small Businesses Course
The Marketing & PR for Small Businesses Course simplifies the learning process with easy-to-understand, straightforward, and useful techniques that you can apply to your business straight away; ensuring straightforward your own strategies, with actionable tactics and results that you can evaluate, build and learn from.
Most small businesses are the manifestation of a dream. The business owner behind them dreams of being their own boss or selling a service or product in which they truly believe. They might be setting up a home business to supplement a low-paying day job, or they may have seen a gap in the market and took the plunge to plug it with an idea that excites them so much they can barely sleep at night.
Rarely does someone go into business because they want to spend hours figuring out ways to persuade customers to engage with them, buy from them, or even notice them. They want to set out their stall and let the success just happen.
In the real world, it doesn’t work that way. In the real world the most critical skills any business, small, medium-sized or otherwise, can have is their ability to communicate – and that, essentially, comes down to marketing and PR. No matter how original or special a small business’s product or service is, without any marketing and PR efforts they will not succeed.
The reason for this is straightforward. Through marketing and PR your product or service has a chance to be promoted to and discovered by potential clients. Without it, those same clients won’t hear about your business. They won’t be able to purchase what you’re offering, and your business will not be able to make sales and will probably close..
It sounds drastic, but the truth is that half of all small businesses in the UK fail within the first five years

Wichtige informationen


Einrichtungen (1)
Wo und wann
Beginn Lage
nach Wahl
Beginn nach Wahl


Empfehlung der User

Meinungen über diesen Kurs

Das Beste: It was a great experience and they helped me achieve my goals.
Zu verbessern: Nothing
Kurs abgeschlossen: Februar 2018
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
Romana Jones
Das Beste: Value for money is outstanding, especially as they often have discount codes.The courses are awesome value for money and brilliant to fit around work and children as you'll work on your own pace
Zu verbessern: -
Kurs abgeschlossen: April 2018
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
Charlie holmes
Das Beste: I found it really helpful and encourages me to go on and learn more. I would definitely recommend to a friend or family member. It was a great learning experience.
Zu verbessern: All ok
Kurs abgeschlossen: Februar 2018
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
*Erhaltene Meinungen durch Emagister & iAgora

Was lernen Sie in diesem Kurs?

PR Strategy
PR training
Social Media
Sales Training
Media Marketing


Module 1: The Difference between Marketing and PR

  • Part 1: The Difference between Marketing and PR
  • Part 2: What about Marketing and PR in the Digital Space?
  • Module 1 Assessment

Module 2: Developing a Strategy

  • Part 1: Developing a Strategy
  • Part 2: Creating your USP
  • Part 3: Exclude to build a client base
  • Part 4: Finalizing Your Strategy
  • Module 2 Assessment

Module 3: Different Tactics

  • Part 1: Different Tactics
  • Part 2: Main Traditional PR Tactics
  • Part 3: Main Digital PR Tactics
  • Module 3 Assessment

Module 4: Social Media

  • Part 1: Social Media
  • Part 2: How to integrate social media into a Marketing and PR strategy
  • Part 3: Other Social Media Networks
  • Module 4 Assessment

Module 5: Monitoring and Evaluating Success

  • Part 1: Monitoring and Evaluating Success
  • Part 2: Traditional measurements of success
  • Part 3: Top Metrics for Social Media
  • Module 5 Assessment