Rome Business School

Master in Arts and Culture Management (Part Time)

4.5 ausgezeichnet 1 Meinung
Rome Business School
In Roma (Italy)
  • Rome Business School

Preis auf Anfrage

Wichtige informationen

Tipologie Master
Ort Roma (Italy)
Dauer 1
Beginn März 2020
Unternehmenspraktikum Ja
  • Master
  • Roma (Italy)
  • Dauer:
  • Beginn:
    März 2020
  • Unternehmenspraktikum

Would you like to enhance your skills and techniques in the arts and culture field? Then look no further, Emagister adds to its catalog the Master in Arts and Culture Management.

The Master is an exclusive programme designed for motivated international participants aiming at getting world-class competencies and at developing a successful global career in the fields of arts and culture.

If you want to enjoy all the benefits of the course, contact with us through our website so we can offer all the information most relevant to you.

Wichtige informationen
Welche Ziele verfolgt der Kurs?

Attendees will receive advanced managerial expertise, anchored in the international context, thus becoming ready to excel as modern cultural managers and innovative leaders in the field of the creative industries. This programme’s quality teaching, its international internship opportunities and its career and networking services all contribute to make this Master’s Degree the perfect fit for anyone who is looking to rise to the top in the world of arts and culture management.

Ist dieser Kurs für mich?

The Master in Arts and Culture Management is designed both for those who are seeking their first exposure to the world of arts, culture, media and entertainment management, and for those who are already working in these environments, but intend to expand and update their knowledge.

Participants are typically:

Graduates interested in leading and managing creative organizations operating in the performing arts (theater, dance), heritage sector (museums, historic sites), and communication and entertainment (film, music, publishing, radio and television) industries;

Marketing and communication professionals who want to improve their knowledge in the arts and culture environment;

Managers working in a variety of professional environments who want to improve their skills in the creative industries;

Entrepreneurs who want to either start an activity related to the arts and culture or to increase their knowledge and to improve the results of their existing organizations.

Wie geht es nach der Info-Anfrage weiter?

On receiving your request, an admission specialist from Rome Business School will email you all the information you need about the course and the various stages of our admission process.

Voraussetzungen: All applicants must have a three-year degree (or be near completion). Applicants must demonstrate English language proficiency.

Um diesen Kurs besuchen zu dürfen, sollten Sie einen dieser Bildungsgrade haben: Bachelor's Degree, Professional Diploma, Masters, Ph.D

Praktikum im Unternehmen



Roma (Italy)
Karte ansehen
Via Degli Scialoja, 18, 00186


Mä-2020 Anmeldung möglich


Empfehlung der User

Meinungen über diesen Kurs

Farhad Shahi
Das Beste: I'm having mind blowing experience. Very supportive faculties and staff. Loved it!
Zu verbessern: Nothing
Kurs abgeschlossen: April 2017
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
*Erhaltene Meinungen durch Emagister & iAgora

Was lernen Sie in diesem Kurs?

Cultural Studies
Art History
Music Production
Art Direction
Art design
Cultural Management
Art Photography
Arts management
Cultural marketing


Managing Arts and Culture in the Global Era 
  • The cultural economy: markets for cultural organizations
  • Enabling creativity: developing cultural projects and managing artistic processes
  • Cultural Mapping: arts organizations and cultural institutions in context

Being a cultural manager
  • Two different values: culture and performance
  • Innovative management paradigms in cultural management
  • A new kind of sustainable start up with no
  • public funding aid
  • When sharing meets the arts
  • When culture shapes the smart city
  • Cultural management and social inclusion

Events Production and Organization as a promotion of the cultural heritage 
  • A quick and useful “vocabulary” for event organizers.
  • Events vs. Culture, History and Identity?
  • Events as an immersive experience.
  • Language, Media and Social Media: some choices that need to be made
  • Promotion of cultural heritage: functional and dysfunctional examples
  • Finding the right balance between the original environment and the appropriate event
  • Case studies analysis.
Marketing, Communications and Fundraising for Arts and Culture

This module introduces students to the communications and marketing requirements of arts and cultural sector institutions. Specifically, it is aimed at:

  • providing a complete picture of the contemporary approaches to the field
  • supplying the core knowledge/skills necessary to be an effective marketer in the arts and culture industries
  • providing an understanding of the similarities and differences in marketing arts and  culture vs. more traditional applications, from strategy to implementation tactics
  • providing a framework for effective marketing and sales planning and strategy in the arts and culture environment.
  • thoroughly covering the tactical side of marketing, including the effective implementation of marketing tools (focusing on the web/social media) and plans.
Creation of cultural companies

This module will describe the world of startups, with a focus on creative ones. Start-ups represent the initial phase in the building of a company and have an important  pre-requisite: the ability to scale their growth. In fact, startups are born from an idea and then, through successive iterations, produce a mock-up of that idea from which is born a minimum viable product, which, eventually, will become a product. Creative start-ups are a subset of this general definition that applies to creative value propositions. In this course, each step of building a start-up will be examined, with a focus on creative value propositions.

Project Management for cultural organizations

This module is aimed at supplying a 360° global vision of all the phases of the management of a project (from planning to realisation, to monitoring, to concluding), based upon strictly defined project management competencies and technical tools, team building capabilities and effective change management abilities.

Business Planning

The objective of the module is to help students to acquire a comprehensive view of the
planning tool par excellence, the business plan, through a guided demonstration of its
composition, of its contents and of its numerous purposes, which make this tool profitably
utilisable both in the life of a company and in the creation of a start-up.

Human Resource Management

This module is aimed at providing cultural managers with an advanced set of skills and competencies that will enable them to successfully manage people, teams and groups.

Art Galleries and Museums Management
  • Museum Management
  • Managing An Art Gallery
  • Cultural Event Organization And Management

Publishing industry management
  • From paper to webzine, from webzine to social, from social to paper
  • How to make journalism behind social
  • Being bidirectional
  • The future of publishing

Audio-visual industry management

This module introduces the use of quantitative and qualitative research methods to better understand audience attitudes and behaviours and to develop audience-oriented policies. The focus is on how to manage the identity and the communication of a festival in regard of its duplicity as a “Body” and as a recurring and specific event.

Performing arts management
  • The economic context of the Performing Arts
  • Artistic, political, social and economic relevance
  • Main contracts used in the Performing Arts
  • Production Process
  • Venues
  • Main contracts used in performing Arts
  • Model in decision making in performing Arts
  • Organizations
  • International perspectives

Music Production & Artist Management
  • Recording Production
  • The roles
  • The record deal
  • The music editions
  • The distribution

Theatre and show business management
  • Introduction
  • Product and Communication
  • Sales & Marketing and Fundraising

Web Series Management

The module aims at providing students with an introduction to the world of Internet videos, defining a web series, a viral video, and identifying the language and the eculiarities of the medium. Then, following a thematic path, we will analyse the growing opportunities both in communication and commercial terms. In particular, we will discuss the branded web series and their advantages for companies. Finally, we will explore the structure and management linked to the implementation of a series for the web through an illustrative and entertaining journey through successful and emblematic case histories.

Cultural Event Management

This module aims at giving you an overview of what it takes to create, manage and successfully bring to completion a cultural project.