IED - Istituto Europeo di Design Spa

Master in Digital Communication and Marketing in Fashion

IED - Istituto Europeo di Design Spa
Blended learning in Madrid (Spain)
  • IED - Istituto Europeo di Design Spa


Wichtige informationen

Tipologie Master
Methodologie Blended
Ort Madrid (Spain)
Dauer 9 Months
Beginn Januar 2020
Online Campus Ja
Virtueller Unterricht Ja
  • Master
  • Blended
  • Madrid (Spain)
  • Dauer:
    9 Months
  • Beginn:
    Januar 2020
  • Online Campus
  • Virtueller Unterricht

Would you like a change in your career? Are you a fashion addict? If so, take a look at our blended master in Digital Communication and Marketing in Fashion.

Get ito know everything about a fashion 2.0 in digital marketing and what this supposes in terms of communication and business.

To check out more information about the master and others related, take a look at the website of IED school through

Wichtige informationen
Welche Ziele verfolgt der Kurs?

Set solid foundations in the field of communication and, in particular, in the peculiarities of the fashion industry. Understand the interrelationship of the various sectors involved in the relationship between Fashion and Digital Communication
Understand the digital environment and its impact, challenges and opportunities from the perspective of communication and marketing. Manage, build and moderate communities that are generated online around a fashion brand and lifestyle with the necessary skills to manage a strategic plan for social media
Understand and master major digital tools, devices and platforms
Master the techniques of fashion e-marketing

Ist dieser Kurs für mich?

Graduates or those with a diploma in the field of Communication, Marketing, Fashion, Journalism and Design, who want to redirect their professional career to the digital area. Professional experience will be valued.

Voraussetzungen: CV / Motivation Letter / Portfolio (max 3Mb) / Web / Personal interview as deemed necessary by the Academic Coordination Team

Einrichtungen (1)
Wo und wann
Beginn Lage
C/ Flor Alta 8, 28004, Madrid, Spain
Karte ansehen
Beginn Jan-2020
C/ Flor Alta 8, 28004, Madrid, Spain
Karte ansehen

Was lernen Sie in diesem Kurs?

Project Manager
Digital Marketing
Project Management
Communication Training
Marketing Mix
Fashion Textile
Fashion Stylist
Community manager
Fashion culture
Marketing Techniques


MODULE 1 Fashion Culture We will look at key factors in the fashion industry: evolution, history, sociological analysis, trends, fashion system, etc. from different basic, related and complementary disciplines, which are essential as a cultural foundation from which to understand the specificities of the fashion world during the development of one’s professional activity as well as to serve as inspiration. – Contextualization of fashion: evolution and history – Cultural References, sociology and trends – Fashion lexicon – Keys to fashion styling – Cosmetics, lifestyle and fashion – Photography and fashion

MODULE 2 Fashion Business The cross-disciplinary nature of communications and marketing must necessarily be understood from the full perspective of a company. The fashion system is inserted into a market whose rules have a direct impact on each of the roles played within the company. – Fundamentals of a fashion company – Fashion system and process: industry and market – Internationalization – Legal aspects – HR at fashion companies – Fashion e-commerce

MODULE 3 Fashion Communication and Marketing 3.1. Communication Keys The importance of analysing traditional and digital platforms in contemporary fashion communications will be highlighted. Branding, fashion photography, design, film, advertising, fashion shows, etc. In short, the productions that defines the brand and its aesthetic approach. – Fundamentals of communication – Fashion branding – Storytelling and content creation formulas – Creative writing workshop – From the showroom to the fashion show: design, coordination and management of events – Public relations and celebrities – Professionals workshops: photographer, digital journalist, blogger, director of digital media, digital freelance at a brand, etc. 3.2. Comunicación digital The new communication model based on connectivity and interactivity offers endless possibilities. Students will explore the impact of digital and social media and explore how brands should use these platforms to promote and position their products. – Introduction to digital communication platforms, blogs and social networks – Writing workshop 2.0 and multimedia formats – Audiovisual communication: from multimedia content to fashion films – Branded content and new advertising – Social media and community management – Plan digital communication – Business cases - fashion on the web: success stories in the fashion, cosmetics, lifestyle 3.3. Marketing Tools The digital environment has driven new communication and marketing tools, the management and handling of which are especially important when implementing the communication strategies of brands. The main tools and techniques that enable digital marketing brands to position themselves and be present in today’s dynamic ecosystem, which connects directly to the consumer, will be analysed. – Fundamentals of digital marketing and social business – The Customer’s Life Cycle. User Experience – Digital Strategies and Campaigns: SEO, SEM, email marketing and affiliate – Web Analytics – Media planning – Web Marketing and Communication – Mobile Marketing – Business Cases: Digital Fashion Marketing

MODULE 4 Inside Fashion: Spanish Retail Living Experience This module is 100% experiential and proposes a total immersion in Spanish fashion and retail through brand visits, coolhunting trips through the most representative neighbourhoods and stores in Madrid, showrooms, museums, temporary exhibitions, workshops, communication and marketing agencies, which will offer students a deep insight into the keys to fashion and retail in Spain. The experiential part of the program will be carried out initially every Friday morning, except for possible changes depending on each company’s schedule. Inside Fashion Tour 1: Footwear and accessories You will be able to know first-hand the area of Alicante, one of the main producers of footwear in Spain and Europe, where some of the largest footwear and textile companies are concentrated. During this program, you will have the opportunity to get to know in detail the facilities of companies such as Mustang, Wonders, Zalando, Hispanitas and Tempe (Inditex) and delve into aspects such as the processes and systems of fashion, design, manufacturing and logistics companies. Inside Fashion Tour 2: Sustainable Fashion Very close to Madrid, in Segovia, there are some very interesting projects such as Abbatte and The Singular Olivia, fashion and beauty brands that have known how to take advantage of omnichannel trends and address a "conscious" client concerned with the environment and with concepts such as traceability.

MODULE 5 Fashion Curating An eminently practical module, designed to find the creative facet of each student in order to develop high-quality, innovative, unique and multiformat content. The creation of content as a key for branding, communication and sales. A storytelling workshop, a fashion film, a fashion editorial and an Open Day with the press will be developed, to learn about the different creative and technical processes and to interact with the professionals involved in each of them (photographers, makers, influencers, stylists, etc). – Storytelling – Content Development – Fashion film – Editorial (styling and photography session) – Fashion Tour

FINAL PROJECT MODULE The final project is the moment in which all the knowledge acquired will be put to the test. It is developed, in most cases, in cooperation with a company in the sector and aims to develop and present a project, thus favouring experience of the professional reality. You will work alone or in a team, and you will present the project to the client and a professional jury. This project will help prepare you to tackle your future job.

FOUNDATION SUBJECTS MODULE In addition to the specific contents of your program, you will be able to access new materials that will immerse you in the world of design and the creative spirit that characterizes the Istituto Europeo di Design. These contents will provide new insights related to the values of the school and are taught primarily online. Some of the themes that you will study in this module are: – Theory and History of Design – Project Methodology – Design and visual communication tools – Foundations of communication – Sustainability

FREE CHOICE MODULE You can customize your program with a series of free choice activities that will incentivise your selection and interest criteria and encourage curiosity. These activities will enrich your experience at the IED Madrid, allowing you to immerse yourself in the value of the own multidisciplinary nature of our school. You can change your specialisation, delve into other realities and thus promote the diversity of subjects and opportunities that you can access during your training journey. These experiences range from events such as IED Design Experience, Map Makers, Makers Challenge Day… to multidisciplinary workshops, online elective subjects, experiences outside the school, travel, etc.