IED - Istituto Europeo di Design Spa

Master in Fashion Management

IED - Istituto Europeo di Design Spa
Blended learning in Madrid (Spain)
  • IED - Istituto Europeo di Design Spa

11.900 
PREMIUM-KURS

Wichtige informationen

Tipologie Master
Methodologie Blended
Ort Madrid (Spain)
Dauer 9 Months
Beginn Januar 2020
Online Campus Ja
Virtueller Unterricht Ja
  • Master
  • Blended
  • Madrid (Spain)
  • Dauer:
    9 Months
  • Beginn:
    Januar 2020
  • Online Campus
  • Virtueller Unterricht
Beschreibung

Would you like to give an impulse to your professional life? Are you interested in fashion? Then do not hesitate in checking the IED's website from Emagister's catalogue.

Get the basics from current fashion trends to the most specific and important: how this market works, its industrial processes and the sell-in and sell-out of suitable products without defects and visually attractive.

For more information about fashion industry studies do not hesitate in taking a look abd IED's website through Emagister.co.uk.

Wichtige informationen
Welche Ziele verfolgt der Kurs?

Acquiring global knowledge about the complex world of fashion and how its market works
Knowing about the life process of the fashion product, from its design, to production and sale
Understanding the important part played by marketing and brand management in fashion
Acquiring the necessary tools to be able to apply profitability and efficiency criteria
Acquiring the industry’s key negotiation and management skills
Understanding the role of the commercial department and the different distribution and sales channels
Understanding the management of a physical and online store
Acquiring the tools necessary to be able to become a future entrepreneur
Knowing the cosmetics industry as a fundamental part of the fashion business

Ist dieser Kurs für mich?

Graduates or those with a diploma in the field of Fashion, Marketing, Management and Product Management. Professional experience will be valued.

Voraussetzungen: CV / Motivation Letter / Portfolio (max 3Mb) / Web / Personal interview as deemed necessary by the Academic Coordination Team

Einrichtungen (1)
Wo und wann
Beginn Lage
Jan-2020
Madrid
C/ Flor Alta 8, 28004, Madrid, Spain
Karte ansehen
Beginn Jan-2020
Lage
Madrid
C/ Flor Alta 8, 28004, Madrid, Spain
Karte ansehen

Was lernen Sie in diesem Kurs?

Entrepreneurship
Negotiation Skills
Team Leadership
Market
Design
Marketing
Logistics Management
Fashion Management
School
Project
Communication Training
Production
Product Management
Fashion Stylist
Logistics
Communication
Fashion
Design fundamentals
Fashion History
Fashion system
History of design

Themenkreis

MODULE 1 Product Management The objective of this module is the detailed knowledge of the product management since its commercial necessity arises in the market until it is sold, passing through the design, the production, the negotiation with suppliers and the management of the distribution and logistics channel.
  • Trends in fashion
  • Segmentation of the luxury market and retail
  • Structure of a collection
  • Budget management
  • Supplier management
  • Logistics and supply
MODULE 2 Marketing and Commercial Management
The importance of the marketing and sales department within fashion will be analysed, disclosing its main tools like communication, visual merchandising or promotions. Besides, the importance of the brand management and its implications within the fashion business will be shown. Lastly, a particular emphasis will be placed on the digital world and on its possibilities within marketing.
  • Fashion market 
  • Strategic Marketing 
  • Operational Marketing 
  • Branding and Brand Management 
  • Advertising, communication and public relations 
  • Marketing in perfumery and cosmetics 
MODULE 3 The Digital World A complete view of the digital world in fashion will be shown to the student: market and main actors, current and future trends, digital marketing, the role of logistics and the advantages and challenges that fashion has in the online world versus the offline world.
  • Terminology and main tools
  • Digital marketing
  • Operations in the online world
  • Digital communication
MODULE 4 Management and Entrepreneurship
With this module you will acquire the necessary skills to become an entrepreneur in the field of fashion, gaining a strategic vision and a wide knowledge of the current financial situation and the world of entrepreneurship.
  • General Direction
  • 21st Century Business Culture
  • Corporate Social Responsibility
  • Entrepreneurship
FINAL PROJECT MODULE The final project is the moment in which all the knowledge acquired will be put to the test. It is developed, in most cases, in cooperation with a company in the sector and aims to develop and present a project, thus favouring experience of the professional reality. You will work alone or in a team, and you will present the project to the client and a professional jury. This project will help prepare you to tackle your future job.

FREE CHOICE MODULE You can customize your program with a series of free choice activities that will incentivise your selection and interest criteria and encourage curiosity. These activities will enrich your experience at the IED Madrid, allowing you to immerse yourself in the value of the own multidisciplinary nature of our school. You can change your specialisation, delve into other realities and thus promote the diversity of subjects and opportunities that you can access during your training journey. These experiences range from events such as IED Design Experience, Map Makers, Makers Challenge Day... to multidisciplinary workshops, online elective subjects, experiences outside the school, travel, etc.

FOUNDATION SUBJECTS MODULE In addition to the specific contents of your program, you will be able to access new materials that will immerse you in the world of design and the creative spirit that characterizes the Istituto Europeo di Design. These contents will provide new insights related to the values of the school and are taught primarily online. Some of the themes that you will study in this module are: – Theory and History of Design – Project Methodology – Design and visual communication tools – Foundations of communication – Sustainability