IUBH Campus Studies

Master International Management - Marketing

IUBH Campus Studies
In Bad Honnef, Berlin und Dublin (Irland)
  • IUBH Campus Studies

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Wichtige informationen

Tipologie Master
Ort An 3 Standorten
Dauer nach Vereinbarung
Beginn nach Wahl
Credits 120
  • Master
  • An 3 Standorten
  • Dauer:
    nach Vereinbarung
  • Beginn:
    nach Wahl
  • Credits: 120

Do you want to turn your liking for creativity and customer relations into your profession? This master in International Management - Marketing is a great opportunity for you to reach your objectives and to acquire all the necessary knowledge to become a leading marketing executive in a globally based company. The IUBH Unversity of Applied Sciences provides all the necessary information regarding this master via emagister.de.

As a future marketing manager you are responsible for complex and interactive tasks on an international level as well as on a national level. For example, you will have to develop national and international brands or product strategies, to plan product and marketing concepts or to design succesful sales processes.

In case you decide to become a master student in International Management - Marketing you will acquire the necessary knowledge in the fields of Marketing, Sales and Brand Building. It is for this reason that you will be able to work together with partners, colleagues and agencies throughout the world and can to take over management responsibility in a company operating in an international environment.

Are you interested? Please do not hesitate to contact the IUBH for more information on this master!

Wichtige informationen

Preis für Emagister-Nutzer: full-time I: EU Students 5.290€, Int. Students 6.590€ // full-time II: EU Students 3.790€, Int. Students 4.690€ // part-time: 2.990€

Einrichtungen (3)
Wo und wann



Bad Honnef (Nordrhein-Westfalen, NRW)
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Mülheimer Straße 38, 53604


nach WahlAnmeldung möglich
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Rolandufer 13, 10179


nach WahlAnmeldung möglich
Dublin (Irland)
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nach WahlAnmeldung möglich

Zu berücksichtigen

· Welche Ziele werden in diesem Kurs verfolgt?

Your future working fields after obtaining a Master degree are top management positions in Marketing and/or Sales – whether this is at agency level, in major corporations or small and medium-sized enterprises or NGOs.

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Was lernen Sie in diesem Kurs?

Marketing Management
Sales and Pricing
Current Issues in International Marketing
Applied Marketing Research
International Consumer Behaviour
Global Brand Management
Strategic Service Management
International financial management
International Marketing
International Financial Accounting
International Management Accounting and Control
Advanced International Human Resources
International Organisational Behaviour
International Negotiation Skills
International Business Ethics
International Corporate Governance
International Economic Policy


Our degree programmes will provide you with differentiated preparation for various management functions with the main focus on marketing management – an ideal start to your career:
  • You will expand your specialist knowledge of marketing and distribution-relevant problems – with the main focus on international company management
  • On the basis of practice-oriented concepts you will acquire skills in the fields of planning, implementation and control, as well as international market entrance and market development strategies
  • You will train not only your methodological abilities but also your soft skills, such as communication or intercultural competence
1. Semester
  • Service Operations Management
  • Performance Measurement & Management
  • International Business Ethics
  • International Corporate Governance
  • International Economic Policy
  • Advanced Research Methods
  • Applied Statistics
  • Language Course I
2. Semester
  • International Negotiation Skills
  • Leadership
  • Language Course II
Elective Courses:
  • International Organisational Behaviour
  • Advanced International Human Resources
  • International Management Accounting & Control
  • International Financial Accounting
  • International Marketing
  • International Financial Management
3. Semester
  • Strategic Service Management
  • Global Brand Management
  • International Consumer Behaviour
  • Applied Marketing Research
  • Current Issues in International Marketing
  • Sales & Pricing
4. Semester
  • Master Thesis & Colloquium