Master in Marketing and Sales
Great. I loved my experience in Rome. The centre gave me the best assistance when I arrived in Rome. Excellent teachers, colleagues and made good friends.
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Brilliant and supportive staff, teachers, and administration!
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Motivational, exciting and friendly. I miss them all.
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In Roma (Italy)
With our Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. All companies need professionals in their Marketing Departments who are capable of successfully managing the correct combination of the three main elements offered by our master: solid marketing training and knowledge; the skills necessary to respond effectively to the current market and environment; and the ability to turn the existing technologies into a competitive advantage. Throughout the program, you will be provided with the knowledge and tools to develop your competences.
Welche Ziele verfolgt der Kurs?:
At the end of the course of study, the participants will learn to:
EFFECTIVE PERFORMANCE IN THE AREAS OF MARKETING AND SALES:
Developing and implementing the Marketing and Sales strategies required to achieve the planned objectives.
Gaining a command of the techniques and sources for obtaining information, and a more in-depth insight into the creation of a Marketing, Sales and Competitive Intelligence information system.
Identifying opportunities, threats and possibilities for change within the company’s environment, orienting the strategy based on the potential sales scenarios.
Using the different policies in the marketing mix.
NEW TRENDS IN MARKETING AND SALES: Gaining an in-depth overview of the opportunities and risks posed by the new trends that appear every day, and adapting the company to the competitive environment that prevails in two ways:
Developing the competences required to address and enhance new needs in different areas of the organization.
Leading the implementation of new operational management systems oriented at the market and the consumer.
EXECUTIVE SKILLS: Training marketing and sales professionals who are equipped to:
Lead and motivate work teams in a globalized and multicultural environment.
Establish effective relations between the Marketing and Sales Department and the rest of the organization in order to enhance the company’s value.
Analyse the market situation, define the different scenarios, identify the opportunities, develop the most suitable marketing strategy and assess the most effective way to implement it.
Ist dieser Kurs für mich?: The Master in Marketing and Sales at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching, international internships and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.
Wie geht es nach der Info-Anfrage weiter?: On receiving your request, an admission specialist from Rome Business School will email you all the information you need about the course and the various stages of our admission process.
Voraussetzungen: All applicants must have a three-year degree (or be near completion). Applicants must demonstrate English language proficiency.
Um diesen Kurs besuchen zu dürfen, sollten Sie einen dieser Bildungsgrade haben: AS Level, A Level, BTEC, HND or HNC, NVQ (Level 1-5), Bachelor's Degree, Professional Diploma, Masters, Ph.D
Praktikum im Unternehmen
Empfehlung der User
Rainer Ciavolella Netzlaff
Opeyemi Godwin Fadeyi
- Marketing Tools
- Marketing Communications
- Communications Planning
- Brand Management
- Digital Marketing
- Communication Skills
- Social Media
- Strategy Development
- Management Development
- Communication Training
- Marketing Campaign
- Marketing manager
- Brand activities
- Brand positioning
Rome Business School’s Master in Marketing and Sales is structured to provide participants with a thorough preparation for the Marketing sector and crucial aspects of other related fields, starting with a wide overview of the broader management world and then proceeding to analyse all the specific subjects and aspects of Marketing, as well as providing an in-depth insight into innovative and responsible leadership, its trends and best practices, as well as how they can be effectively applied to the Marketing and Sales Industry.
- Introduction to Marketing
- Company and Marketing Strategy
- The Marketing Environment
- Marketing Information Systems and Research
- Consumer Markets and Consumer Buyer Behaviour
- Business Markets and Business Buyer Behaviour
- Segmentation, Targeting, Differentiation and Positioning
- Product, Services, and Brands
- New-Product Development and Life-Cycle Strategies
- Pricing: Understanding and Capturing Customer Value
- Pricing Strategies
- Marketing Channels
- Retailing and Wholesaling
- Integrated Marketing Communication Strategy
- Public Relations
- Personal Selling
- Sales Promotion
- Direct Marketing
- Event Management
- Website Creation
- Search Engine Optimization (SEO)
- Web Analytics
- Search Engine Marketing (SEM)
- Social Media Marketing
- Email Marketing
- Online Advertising
- Creating a Competitive Advantage
- International Marketing and The Global Marketplace
- Marketing Ethics and Social Responsibility
The technical/professional teaching is enriched by:
Company tours, to get to know managerial systems and players from the inside
Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding
International Study Tour: the opportunity of a week abroad to enlarge your horizons on International Business.
Training in interdisciplinary competencies, such as:
- Interpersonal communication techniques
- Public speaking
- Cross-cultural Communication
- Presentation Skills
- Time Management
- Project Management
Master in Marketing and Sales