Study On Campus in Rome or On-Line!
Rome Business School

Master in Political Marketing & Comunications (online)

Rome Business School


Wichtige informationen

Tipologie Master
Methodologie Online
Dauer 1
Beginn März 2020
weitere Termine
Online Campus Ja
Persönlicher Tutor Ja
  • Master
  • Online
  • Dauer:
  • Beginn:
    März 2020
    weitere Termine
  • Online Campus
  • Persönlicher Tutor

Would you like to develop skills and tools that will enable you to start a career in the political field? Do you want learn new techniques to support political campaigns?

Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign or in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

In such a framework, the Master in Political Marketing & Comunications (online) has been designed to enable all those who wish to be or are already involved in these topics to acquire a store of operational knowledge and capabilities of excellence.

If you want to enjoy all the benefits of the course, contact with us through our website so we can offer all the information most relevant to you.

Wichtige informationen
Welche Ziele verfolgt der Kurs?

The Master in Political Marketing & Comunications (online) is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.

In particular, on completing the course, participants will be able to:

structure precise operational plans and strategies for the promotion of a political candidate or group
make the best use of social media and of the web for political-electoral marketing and communication ends
learn about new visual and off-line means of communication for a winning placement in the political-electoral market
enhance their public speaking capabilities also in terms of consultancy to others
correctly set up and manage an electoral campaign
know and understand the peculiarities of the different electoral systems
utilising and designing political-electoral research and surveys
identify and add value to different leadership styles
know the best techniques for the organisation of a political event
realising effective fundraising campaigns
managing press office activities aimed at the promotion of political candidates or parties
master the most evolved spin doctoring techniques
acquire an overview of some of the best practices in the international context

Ist dieser Kurs für mich?

The Master in Political Marketing & Comunications (online) is a course of excellence aimed at a maximum of 20 participants that wish to acquire competencies of excellence in the effective management of the communication and marketing processes linked to political activities and electoral campaigns.

Voraussetzungen: All applicants must have a three-year degree (or be near completion). Applicants must demonstrate English language proficiency.

Um diesen Kurs besuchen zu dürfen, sollten Sie einen dieser Bildungsgrade haben: Bachelor's Degree, Professional Diploma, Masters, Ph.D





Mä-2020 Anmeldung möglich
Oktober Anmeldung möglich

Was lernen Sie in diesem Kurs?

Event Management
Campaign Planning
Marketing Strategy
Press Communications
Social Media
Communication Training
Marketing Campaign
Press releases
Political Marketing


Political-Electoral Marketing 
  • Strategy
  • Market research for politics
  • Segmentation, targeting and positioning for politics
  • Political-Electoral marketing mix
  • Marketing 2.0 and 3.0 for politics

Web and Social media for politics

  • Web and Social Media campaign planning, implementation and control for politics
  • Using Facebook, Twitter, LinkedIn and Google+ for political communication
  • Political blogging
  • Emailing techniques

Public speaking
  • Verbal and Non-verbal communication
  • Feedback effectiveness
  • Active listening
  • Steps for an effective public presentation

Political Press Office
  • Political journalism
  • The Press Office
  • The planning of activities
  • Implementing actions and monitoring results.

Organising events
  • Choice and ideation of the most suitable event in order to reach objectives
  • Project definition
  • Budget definition through the evaluation of economic aspects
  • Promotion: online through social media and offline through traditional media
  • Practical organization of the event.

The electoral system and its specificity
  • Plurality systems
  • Majority systems
  • Proportional systems
  • Mixed systems

Political-electoral research and surveys
  • Pre-election polls
  • Candidate and party campaign analyses
  • Leader and political party positioning analyses
  • Campaign impact evaluations
  • Election projections and post-election surveys

Leadership for politics

  • Interpersonal influence
  • Leadership styles
  • The techniques

Spin Doctoring
  • Role and activity evolution
  • Strategies and techniques
  • Excellency cases

Fundraising for politics
  • Fundraising techniques and tactics
  • Fundraising patterns
  • The management of the relationship with donors
  • Budgeting and staffing models
  • Effective and ethical profiles
  • Phone banking, canvassing and special events

Electoral campaign management
  • Traditional vs digital campaigns
  • Human resources management and organisation for an electoral campaign
  • The thematic campaign
  • Territorial campaign
  • Cases studies

Innovative communication techniques for politics
  • Graphic, video and digital design
  • Modelling and 3D animation
  • Augmented reality
  • Mobile apps
  • Video mapping

International excellency cases
  • Edsegovi’s HOLOS model (Mexico)