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MBA ONLINE - Luxury Management in the Digital Age

4.8
17 Meinungen
  • I have done my bachelor’s degree at sup de luxe and has done MBA so it is a nice continuity for me and for my studies.
    |
  • I have chosen to have a global vision for the luxury sector and to learn from professional in the sector. My best memories are from the guest speakers conference in a global way because it was interesting.
    |
  • It has bought me a lot of in terms of theory and practice and all the visits and meetings with great professional has nourished and helped me grow in my career.
    |

MBA

Online

10.500 €

Beschreibung

  • Kursart

    MBA

  • Methodik

    Online

  • Dauer

    12 Months

  • Beginn

    nach Wahl

  • Online Campus

    Ja

  • Versendung von Lernmaterial

    Ja

  • Beratungsservice

    Ja

  • Persönlicher Tutor

    Ja

  • Virtueller Unterricht

    Ja

Do you want to further your studies in Luxury Management?
Do you want to study at your own pace? Then this program might be just for you.

Emagister presents to you the MBA Online- Luxury Management in the Digital Age endorsed by SUP De LUXE.
The Luxury sector has spearheaded innovation in management and marketing for several decades. An exclusive clientele and highly sought-after employees make the Luxury Business a unique context to develop new practices, which set the standards throughout a wide range of sectors and industries. Understanding the Global Luxury Business today means understanding how to cope with challenges and fast changes that are also a source of opportunities for new actors.

Luxury is actually facing the contradictions and challenges of globalization and digitalization. How are brand managers addressing these challenges, and what has been / will be their strategies for sustainable growth in the future? What is the new scope of the luxury shopping experience? What are e-commerce and omnichannel strategies? As social media and influencers grow in strength, how can a digital communication strategy be set up to rally ‘millennials’ and the new consumers of luxury?

Do you want to learn more information about this program? Do not hesitate to contact SUP DE LUXE through Emagister.co.uk

Wichtige Informationen

Welche Ziele verfolgt der Kurs?: The general objective of the program is to train professionals so that they provide a vision of change and adaptation to the new socioeconomic environment within companies in the luxury sector.

They will be able to:
- Demonstrate expertise concerning the characteristics of the sector.
- Define the realistic and objective positioning of a brand and build the story that will enable it to reach the established objective.
- Respect the keys of the differentiating tradition of the luxury sector, incorporating the tools, methodologies and processes of the digital age
- Lead the transformation of organizations to face new projects and entrepreneurial challenges

Ist dieser Kurs für mich?: The Sup de Luxe MBA Online in Luxury Management and Entrepreneurship in the digital Age is designed for:

Graduate students with a degree from a recognized University with good grades and performances (Bachelor, master or Engineering Programs)
Young professionals who hope to accelerate their career path
Graduates who want to undertake into the Premium or Luxury sector

Voraussetzungen: Candidates should fill out the application form and attach a photo and a CV. One or two letters of recommendation may be attached to the application file. Once the file is received and selected, a jury will carefully review it and interview selected candidates during a face to face meeting or via an electronic link.

Um diesen Kurs besuchen zu dürfen, sollten Sie einen dieser Bildungsgrade haben: Bachelor's Degree, Professional Diploma, Masters, Ph.D

Standorte und Zeitplan

Lage

Beginn

Online

Beginn

nach Wahl Anmeldung möglich

Meinungen

4.8
ausgezeichnet
0%
0.0
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Kursbewertung

Empfehlung der User

Anbieterbewertung

College Junior

13.12.2020
Über den Kurs: I have done my bachelor’s degree at sup de luxe and has done MBA so it is a nice continuity for me and for my studies.
Kurs abgeschlossen: Dezember 2020
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja

College Sophomore

12.12.2020
Über den Kurs: I have chosen to have a global vision for the luxury sector and to learn from professional in the sector. My best memories are from the guest speakers conference in a global way because it was interesting.
Kurs abgeschlossen: Dezember 2020
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja

College Sophomore

09.12.2020
Über den Kurs: It has bought me a lot of in terms of theory and practice and all the visits and meetings with great professional has nourished and helped me grow in my career.
Kurs abgeschlossen: Dezember 2020
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja

College Junior

10.12.2020
Über den Kurs: I chose this place to have an exchange with a colleagues and speakers there we have gotten a lot of opportunities in luxury.
Kurs abgeschlossen: Dezember 2020
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja

College Sophomore

12.12.2020
Über den Kurs: I got the opportunity to network with friends from all over the world and got to meet the teachers and professional in this field. I do not think there could be any better place then Paris for this sector.
Kurs abgeschlossen: Dezember 2020
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
*Erhaltene Meinungen durch Emagister & iAgora

Themen

  • Retail
  • Management
  • E-commerce
  • Innovation
  • Marketing
  • Brand Management
  • Consumer Behaviour
  • Corporate Social Responsibility
  • International
  • School
  • Industry
  • Business Intelligence
  • Communication Training
  • Intercultural Management
  • Social networks
  • Digital
  • Brand image
  • Luxury brands
  • Luxury industry
  • Inter-cultural contexts
  • Luxury marketplaces

Inhalte

1. New consumers of Luxury

  • Once Creators, they became Brands: a Contemporary history of Luxury Brands.
  • The industrial revolution: perfume, cosmetics and accessories
  • The great shift of the Luxury Industry, the 90s
  • Who are the new consumers of Luxury?
  • Intercultural Management

 

2. Developing a Luxury Brand: Branding, Identity & Creativity  

  • Brand management equity, Brand Image
  • Brand stretching and Brand alliance
  • Luxury brand management specific challenges

 

3. Experiential Marketing

  • Designing customer journey, Brand Ambassadors,
  • Sensorial Marketing, Immersive Marketing, Theatralization, digitalization of the retail Brick&Mortar
  • Cross-channel customer journey, digital experiences

 

4. Managing a luxury company

  • The Financial Guideline: Operating Costs and Profits
  • Price Positioning Strategy

 

5. Launching a Luxury Brand in the Digital World I

  • Understanding the importance of social networks:
  • web-marketing,
  • communication,
  • e-commerce.
  • new retail

 

6. Distribution Strategies: the right mix between Channels

  • Understanding the importance of inter-cultural contexts and local specificities.
  • Evolution of distribution modes: selective distribution, retail, distribution, e-commerce…

 

7. Luxury legal issues

  • Laws & Specific legal regulations applicable to the luxury sector

 

8. Talent development & Management

  • Change Management
  • Leader’s toolbox
  • Recruiting & developing people
  • Conflict handling - Reaching agreement

 

9. Launching a Luxury Brand in the Digital World II

  • CRM
  • Internet monitoring and business intelligence. 
  • Uses Case & sectorial analysis

 

10. Considering the new Sustainable and Social responsibility issues of the Luxury industry

  • From Sustainable Development to Corporate Social Responsibility
  • Specifics of sustainability related to the luxury industry
  • New luxury consumer and new luxury marketplaces

 

11. Study trip to Paris, the capital of Luxury and Fashion.

  • A real immersion in the heart of brands and Houses and their business.
  • History, culture and the arts are at the center of the DNA of the brands.
  • Meetings with the managers of the sector, designers of new concepts and young entrepreneurs, digital experts.
  • Visits, workshops, initiation to creation and its management.
  • Understanding the customer experience in situ in major brand stores.
  • Professional exchanges and advice on personal development.

 

12. Final business project

MBA ONLINE - Luxury Management in the Digital Age

10.500 €