Metadata Training | Metadata Courses

The Knowledge Academy
In Cardiff (Wales)

zzgl. MwSt.
Originalpreis in GBP:
£ 1.495

Wichtige informationen

Tipologie Kurs
Ort Cardiff (Wales)
Dauer 1 Day
Beginn nach Wahl
  • Kurs
  • Cardiff (Wales)
  • Dauer:
    1 Day
  • Beginn:
    nach Wahl

The Knowledge Academy Courseware Folder Training led by an experienced Social Media/ SEO Expert Refreshments Learn in one of our luxury training centres

Wichtige informationen

Wo und wann

Beginn Lage
nach Wahl
Castle Street, CF10 1SZ, Cardiff, Wales
Karte ansehen
Beginn nach Wahl
Castle Street, CF10 1SZ, Cardiff, Wales
Karte ansehen

Was lernen Sie in diesem Kurs?

Marketing Communications
Social Media
Web Marketing


The Knowledge Academy SEO On-Page - Specialist Markup, Metadata & Content 1 day course covers the following topics:


This specialist SEO course enables web designers and developers to exploit HTML5's new semantic markup to create better structured and more semantically meaningful web sites — and, thus, much more search engine friendly content. As such, the course steps through a whole range of tools which HTML5 provides for bringing SEO up to date with recent shifts in patterns of web user behaviour — i.e. towards multi-channel, mobile, application, and social media based interactivity. Starting with HTML's new semantic/structural elements — e.g. nav, header, aside, section — and content models — e.g. metadata, phrasing, flow, interactive — the course looks at the opportunities which each one of them provides to make both static and interactive content richer and more meaningful for SEO purposes. In particular, we focus on how the new elements, attributes and microdata help us to categorise, structure and label our content in ways which make it more easily understood, used, and re-used, by both search engine software and by interactive users — so that, ultimately, we get sweat our data harder and get more bang for every SEO buck.


There are no pre-requisites for this course.

Who should attend?

  • Web designers
  • Web developers
  • Web marketing and communications managers

        What will you learn?

On completion of this specialist SEO training course, students will be able to:

  • Distinguish between different types of web page metadata
  • Appreciate the importance of metadata in SEO and social media
  • Create HTML5 metadata for SEO, links, content marketing
  • Customise metadata for their particular business and services
  • Identify where metadata can yield competitive SEO advantages
  • Evaluate costs/benefits of different SEO-oriented metadata
  • Evaluate competitors' use of metadata for SEO
  • Integrate SEO metadata with page templates and copywriting

Course Outline

New HTML5 elements and attributes

  • Page and content structures
  • Main, article, aside, etc
  • Date type elements, e.g.   
  • Data type attributes
  • New metadata options
  • Implications for SEO
  • Opportunities for SEO
  • Findability, searchability, message presentation

Semantic metadata

  • Microdata
  • Microformats
  • RDFa
  • How they are used by search engines
  • How they are used by social media
  • Implications for SEO
  • Opportunities for SEO
  • Findability, searchability, message presentation
Optimising HTML5 elements and attributes
  • Real-world examples
  • Comparing SEO competitors
  • Practical exercises
Optimising metadata
  • Real-world examples
  • Comparing SEO competitors
  • Practical exercises

Zusätzliche Informationen

  • Learn to Distinguish Between Different Types of Web Page Metadata
  • Understand how to Integrate SEO Metadata with page templates and copywriting
  • Create HTML5 Metadata for SEO, links and content marketing
  • Identify where Metadata can Yield Competitive SEO Advantages
  • Courses delivered by World Class SEO training instructors
  • Training in Luxury Nationwide Venues
  • Book Online or Call 01344 203999 to speak to a SEO training advisor today