Offline Marketing

While the impact of the internet on marketing is undeniable, it’s often exaggerated to a point to prove that it’s the only form of branding these days.
But according to research data aggregator Internet World Stats, about 78% of the US population is online and nearly 73% access Facebook at least once every month.
That leaves almost 70 million Americans who are beyond the reach of online marketing.
Also, while 92% of US citizens know about Twitter, only about 8% actually use it.
This gives a world of opportunity for marketers and advertises to reach out to customers via offline media channels.