EMAGISTER CUM LAUDE
EMAGISTER CUM LAUDE
Business Consort - Digital & Social Media Academy

Online Advertising Masterclass (1 Day Classroom)

Business Consort - Digital & Social Media Academy
In London, Manchester (England)
  • Business Consort - Digital & Social Media Academy

623 
zzgl. MwSt.
*Orientierungspreis
Originalpreis in GBP:
£ 549
PREMIUM-KURS

Wichtige informationen

Tipologie Short course
Niveau Intermediate
Ort An 2 Standorten (England)
Unterrichtsstunden 6h
Dauer 1 Day
Beginn nach Wahl
Beschreibung

This course covers search marketing through paid advertising: Google Adwords Advertising from search, remarketing, mobile, display to YouTube as well as other types of Online Advertising – Social Media and other online platforms to boost website traffic… it’s all here!

Wichtige informationen
Welche Ziele verfolgt der Kurs?

Learn how to advertise effectively through Digital channels.

Ist dieser Kurs für mich?

For anyone who needs to learn how to advertise effectively through online platforms.

Einrichtungen (2)
Wo und wann
Beginn Lage
nach Wahl
London
150 Minories, EC3N 1LS, London, England
Karte ansehen
nach Wahl
Manchester
Lowry House, 17 Marble Street, M2 3AW, Greater Manchester, England
Karte ansehen
Beginn nach Wahl
Lage
London
150 Minories, EC3N 1LS, London, England
Karte ansehen
Beginn nach Wahl
Lage
Manchester
Lowry House, 17 Marble Street, M2 3AW, Greater Manchester, England
Karte ansehen

Was lernen Sie in diesem Kurs?

Internet searching
Marketing
Search Engine Optimization
SEO
Online Advertising
Advertising
Online marketing and publicity
SEM
Audience
Positioning

Themenkreis

This course will cover Search Engine & Online Advertising.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

There are 2 ways search marketing works for boosting traffic to your website and in this course we cover Online Advertising;

“organic” SEM is a “natural” way to improve your ranking in search engines and therefore drive traffic to your website – The most common form of organic SEM is search engine optimisation (SEO) and “paid” SEM is “online Advertising” such as pay-per-click (PPC)

You will learn

Successful pay-per-click campaign characteristics

  • A logical, organised structure – made up of 5 elements
  • Comprehensive keyword research
  • Ongoing management and maintenance
  • The course will be broken down into the 10 steps for Managing Your Google Adwords Campaigns
  • Establishing Account Goals
  • Determine Audience
  • PPC Keyword Research
  • Set Budget & Bids
  • Structure Account
  • Writing Persuasive Ads
  • Design Amazing Landing Pages
  • Implement Conversion Tracking
  • Grow Remarketing Lists
  • Optimise & Test – Keep Improving Results!

We will also look at a variety of tools to help support & manage your campaigns;

  • Google Analytics
  • Google Trends