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International Open Academy

PR Public Relations

4.0 fantastisch 1 Meinung
International Open Academy
Online
Emagister-Preis

138 € 22 
*Orientierungspreis
Originalpreis in GBP:
£ 119  £ 19

Wichtige informationen

Tipologie Short course
Methodologie Online
Unterrichtsstunden 30h
Dauer 60 Days
Beginn nach Wahl
  • Short course
  • Online
  • 30h
  • Dauer:
    60 Days
  • Beginn:
    nach Wahl
Beschreibung

All of the wisdom and knowledge compiled in this course comes from industry professionals who have been there, done that and told the story. When you take this course, you are not just given advice and knowledge but insider tips that you can only get from years of experience. This course offers invaluable skills and strategies that will give you an advantage in the fast paced world of media and public relations.

If you are organized, thoughtful and creative, a career in PR could be the perfect fit for your talents and lifestyle. When you combine your natural skills with an in depth knowledge of PR, you will have everything you need to get your story in front of the cameras.

Real world experience from real world specialists

This course combines all the experience of established PR specialists to give you what you need to have a solid foundation in public relations.

In this course, we teach you about PR as it used to be and PR as it is today. We offer the insight that you need to take away the best of both worlds and excel in a world of likes and viral news. The

Modules include the most essential parts of PR training and offer exercises to do to make sure you’ve mastered the craft.

Become the face of the future of public relations. Get started on the Public relations course today

Wichtige informationen
Welche Ziele verfolgt der Kurs?

A career in PR is a dynamic career in a world that never sleeps. Whether your work for an agency or on your own, you will discover a career that gives you the chance to meet people you would never have expected and do different things every day. The IOA gives you the theoretical and practical tools that you need to hit the ground running in PR. You will learn:

The best ways to make friends and contacts
How to connect with journalists
Why you need a PR strategy
The best ways to create a solid strategy
All the tools you need to reach the media
How to build a media calendar
How to build a press kit that creates excitement
How to tell the story of your client’s brand

Preis für Emagister-Nutzer:

Einrichtungen (1)
Wo und wann
Beginn Lage
nach Wahl
Online
Beginn nach Wahl
Lage
Online

Meinungen

4.0
fantastisch
Kursbewertung
95%
Empfehlung der User
4.6
ausgezeichnet
Anbieterbewertung

Meinungen über diesen Kurs

J
Jasmin Handschin
24.02.2018
Das Beste: It's an amazing place and I learned a lot they offer great opportunity and the course was engaging and informative. I learned a lot.
Zu verbessern:
Kurs abgeschlossen: Februar 2018
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
*Erhaltene Meinungen durch Emagister & iAgora

Was lernen Sie in diesem Kurs?

Strategic Management
Public Relations
PR Strategy
PR training
Public
Communications
Media
Human Behaviour
PR
Press

Themenkreis

Course Programme


Module 1: PR 101: Public Relations and Human Relations
  • Introduction to Public Relations
  • Making Friends vs. Making Contacts
  • Connecting with Journalists

Module 2: Creating a PR Strategy
  • What a PR Strategy Is & Why You Need One
  • Research
  • Setting Goals
  • Speaking to Your Audience
  • Finding and Using the Right Channels
  • Measuring Your Results

Module 3: PR Tools
  • Tools to Reach the Media
  • Tools to Measure Success
  • Building a Media Calendar

Module 4: Building Your Press Kit
  • What You Need in Your Press Kit
  • How to Create a Media Release
  • How to Choose Press Photos
  • Compiling an FAQ Sheet
  • A Guide to Including Videos

Module 5: Creating Your Brand’s Story
  • Storytelling
  • Product, Purpose and Passion
  • How to Think Like a Journalist
  • How to Create Stories the Media Will Love