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Diploma in Digital Strategy & Planning + Exam
Global Edulink

Professional Diploma in Digital Strategy & Planning with Official Exam

Global Edulink
Online
Emagister-Preis

2.054 € 1.140 
*Orientierungspreis
Originalpreis in GBP:
£ 1.799  £ 999

Wichtige informationen

Tipologie Short course
Niveau Intermediate
Methodologie Online
Unterrichtsstunden 30h
Dauer 365 Days
  • Short course
  • Intermediate
  • Online
  • 30h
  • Dauer:
    365 Days
Beschreibung

This excellent Professional Diploma in Digital Strategy & Planning course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organisation, that will stand up to the rigor and scrutiny of board-level decision making. During this Professional Diploma in Digital Strategy & Planning course, you’ll gain essential skills necessary to manage a digital marketing strategy for your organisation.

Wichtige informationen
Wie geht es nach der Info-Anfrage weiter?

On receiving your request, one of our staff members will call you or send you a message by explaining everything about the course you are requesting information, including how you can sign up, payment options, exam, and enrollment requirements etc.

Preis für Emagister-Nutzer:

Voraussetzungen: Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.

Einrichtungen (1)
Wo und wann
Beginn Lage

Online
Beginn
Lage
Online

Was lernen Sie in diesem Kurs?

Customer Service
Marketing
Digital Marketing
Planning
Communications
Media
Diploma
Digital
EAM
DMI

Themenkreis

Course Curriculum

STUDENT HANDBOOK

Student Handbook

1: Introduction To Strategy And Planning

  • DMI 3i Methodology
  • DMI Framework
  • Movement Towards Digital Marketing
  • Digital Channels & Social Customer Service
  • Key Aspects of Digital Strategy & Planning
  • Digital Value Proposition
  • Strategy Improvement
  • Practical Exercises

2: Traditional Communications

  • Scope of Traditional Communications
  • Growing Power of Consumers
  • Creating a Marketing Plan
  • Customer Journey
  • Limitations of Traditional Communications
  • Resourcing
  • Market Research
  • Communications Planning
  • Budgeting
  • Performance Evaluation
  • Practical Exercises

3: Digital Communications

  • Digital Communications Planning
  • Customer Journey
  • Digital Media Mix & Communications Models
  • Consumer Trends & Key Target Segments
  • Components of a Campaign
  • Digital PR and Social Media
  • Situation Analysis & Digital Research
  • Budgeting & Resourcing
  • Structuring the Marketing Department
  • Developing a Measurement Strategy
  • Practical Exercises

4: Digital Channels

  • Inbound and Outbound Marketing
  • Channel Planning
  • Benefits of Digital Channels & Channel Types
  • Mobile Marketing
  • Inbound Channels
  • Engaging Content
  • Social Media and Email
  • Outbound Channels
  • Monitoring Impact
  • Practical Exercises

5: Social Customer Service

  • Social Commerce
  • Social Customer Service Strategy
  • Collaborative Strategy Development
  • Team Structure & Workflows
  • Process Automation
  • Crisis Management
  • KPIs & Customer Satisfaction URL
  • Security, Hiring & Training
  • P2P Communities
  • Practical Exercises

6: Budget & Resourcing

  • Factors in Marketing Budget Setting
  • Recruiting & Retaining Digital Talent
  • Budget Objectives & Timeframes
  • Budget Process
  • Influences of Budgets & CRM
  • Media Budget Application
  • Creative Budget Application
  • Personnel Planning & Training
  • Laws and Regulations
  • Practical Exercises

7: Big Data & Analytics

  • Understanding Your Data
  • Data Scraping & Cleansing
  • Data Types & Management
  • Big Data & Machine Learning
  • Open Data
  • Data Collection & Processing
  • Data Storage & Processing
  • IoT and Data Driven Decisions
  • Reporting
  • Practical Exercises

8: Digital Leadership

  • Concepts
  • Digital Strategy
  • Becoming a Digital Leader
  • Digital Strategy Blueprint
  • Crossing the Chasm
  • Digital Teams
  • Building an Effective Digital Team
  • Managing Metrics and KPIs
  • Practical Exercises

9: Strategy Formulation And Plan

  • Strategic Planning
  • Implementing a Strategy
  • Comparing with Industry
  • SWOT
  • Benchmarking
  • Tactics
  • In-house vs. 3rd Party
  • KPIs and Analytics
  • Analytics and Review

Exam Details:

  • Duration: 3 hours
  • Computer based exam
  • Multiple choice and hot spot questions
  • Pass mark: 60%