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Professional Diploma in Search Marketing + Exam
Global Edulink

Professional Diploma in Search Marketing with Official Exam

Global Edulink
Online
Emagister-Preis

2.042 € 1.134 
*Orientierungspreis
Originalpreis in GBP:
£ 1.799  £ 999

Wichtige informationen

Tipologie Short course
Niveau Intermediate
Methodologie Online
Unterrichtsstunden 30h
Dauer 365 Days
  • Short course
  • Intermediate
  • Online
  • 30h
  • Dauer:
    365 Days
Beschreibung

This excellent Professional Diploma in Search Marketing course is a professional diploma delivered by some of the industry’s leading search marketing experts. During this Professional Diploma in Search Marketing course, you’ll gain the fundamentals of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise. This specialised Professional Diploma in Search Marketing course is a professional diploma delivered by some of the industry’s leading search marketing experts, which will drastically enhance your job search, allowing you to get high level marketing positions. During this Professional Diploma in Search Marketing course you’ll learn how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques.

Wichtige informationen
Wie geht es nach der Info-Anfrage weiter?

On receiving your request, one of our staff members will call you or send you a message by explaining everything about the course you are requesting information, including how you can sign up, payment options, exam, and enrollment requirements etc.

Preis für Emagister-Nutzer:

Einrichtungen (1)
Wo und wann
Beginn Lage

Online
Beginn
Lage
Online

Was lernen Sie in diesem Kurs?

Marketing
SEO
Advertising
Planning
Industry
Professional
Search Marketing
DMI
Awarded
With Exam

Themenkreis

COURSE OUTLINE

1: Introduction

  • Concepts Part 1
  • Concepts Part 2
  • Organic Search
  • Paid Search
  • Strategy & Execution

2: SEO Setup

  • Concepts
  • On Page SEO
  • Technical SEO
  • Off Page SEO
  • Mobile & Local SEO
  • Practical Exercises – SEO Setup

3: SEO Content

  • Concepts
  • Strategy
  • Research
  • Creation
  • Analysis
  • Practical Exercises – SEO Content

4: SEO Workshop

  • Concepts
  • Technical SEO
  • Technical SEO Part 2
  • On Page Optimization Part 1
  • On Page Optimization Part 2
  • Strategic SEO
  • Off Page Optimization
  • Practical Exercises – SEO Workshop

5: Paid Search

  • Concepts
  • Plan
  • Campaign Creation
  • Campaign Creation part 2
  • Optimize
  • Report
  • Practical Exercises – Paid Search

6: Display Advertising

  • Concepts
  • Channel & Audience Planning Part 1
  • Channel & Audience Planning Part 2
  • Channel & Audience Planning Part 3
  • Optimize
  • Report
  • Practical Exercises – Display Advertising

7: Video Advertising

  • Concepts
  • Develop Content
  • Setup Part 1
  • Setup Part 2
  • Target Part 1
  • Target Part 2
  • Analyze & Iterate
  • Practical Exercises – Video Advertising

8: Analytics Setup

  • Concepts
  • Setup
  • Goals
  • Event Tracking
  • Laws & Guidelines
  • Practical Exercises – Analytics Setup

9: Applied Analytics

  • Concepts
  • Source
  • Interaction
  • Reporting
  • Data Management
  • Practical Exercises – Applied Analytics

10: Strategy & Planning

  • Plan 1
  • Plan 2
  • Plan 3
  • Prepare 1
  • Prepare 2
  • Execute
  • Learn
  • Practical Exercises – Strategy & Planning

Exam Details:

  • Duration: 3 hours
  • Computer based exam
  • Multiple choice and hot spot questions
  • Pass mark: 60%